“Social media touches every facet of business and is more an extension of good business ethics.”
-Erik Qualman, author of Socialnomics
When recruiting through social media, think of these tools in the following ways:
1) Facebook – The Coffee Shop. Fans see updates in real time so you can post about job openings, trade shows, etc. You can also create pages for job listings.
2) Twitter – The Speed Date. Include links to job postings. Can post several times a day. You can get conversations started here very easily.
3) Your Blog – The Open House. Your blog shows off your business’ personality and is a great venue for posting job openings.
4) LinkedIn – The Networking Event. Users can follow your company page and you can post jobs inexpensively on your Career page.
5) YouTube – The Public Access Cable Channel. Videos can showcase your company so prospects can “meet” the people or place they will be working with/at. You can also create a recruiting “commercial”.
For more information on recruiting through social media, click here.