Posts Tagged ‘Pinterest’

How Pinterest Drives Online Sales

July 9, 2012

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Successful Pinterest Campaign by Kotex

April 5, 2012

Kotex, a feminine health and hygiene company, created a low-cost, highly-successful Pinterest campaign. This campaign gave Kotex 2,000 interactions between women and their friends and almost 695,000 impressions. Extremely impressive!

Kotex searched through thousands of women’s Pinterest boards and found 50 women that engage in the social platform regularly and have active followers. Through looking at the 50 womens’ Pinterest boards, Kotex found their interests and inspirations. Knowing this about the women, Kotex created custom gift boxes, investing $50-$100 per box, for each woman and filled the box with items they thought would inspire them.

When the women received the box, almost all 50 of them did as Kotex had planned: the women posted and talked about it online. Kotex then asked the women to take part in the campaign by sharing their stories about the inspiring gifts they received.

This campaign produced thousands of online interactions and impressions and also presented Kotex as a creative and inspirational brand.

Six Trending Social Networks to Watch

March 26, 2012

1. Path

Path acts as an online journal that allows you to keep in touch with friends by posting pictures, travel updates, and the music you are listening to. Path also allows you to share your updates on Facebook, Twitter, and Tumblr.

2. Banjo

Banjo is a location-based tool that alerts you when friends are nearby. You can connect your Facebook, Twitter, Foursquare, and Instragram accounts, and Banjo will alert you when those connections are nearby as well. This tool also tells you about popular activities nearby.

3. Glancee

Glancee is also a location-based tool that helps you discover nearby friends. This tool also lets you keep notes about your encounters and events.

4. Localmind

Localmind is a tool that gathers information from users about nearby events, restaurant specials, and attractions. This tool is similar to Foursquare; users can earn karma points for posting advice for others around their location.

5. Fancy

Fancy is very similar to Pinterest. This tool allows users to “fancy” products they love and file them into categories. The difference between this tool and Pinterest is that Fancy allows users to actually purchase the products right from Fancy.

6. Gogobot

Gogobot is also similar to Pinterest but for travel content. Gogobot allows you to plan vacations by looking at other recommendations and share your own travel stories and recommendations to others.

 

Do you use any of these social networks on the rise? Which ones are your favorites? Pros and cons? We would love to hear your recommendations!


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