Posts Tagged ‘blogs’

Recruiting through Social Media

May 30, 2012

“Social media touches every facet of business and is more an extension of good business ethics.”

-Erik Qualman, author of Socialnomics

When recruiting through social media, think of these tools in the following ways:

1) FacebookThe Coffee Shop. Fans see updates in real time so you can post about job openings, trade shows, etc. You can also create pages for job listings.

2) TwitterThe Speed Date. Include links to job postings. Can post several times a day. You can get conversations started here very easily.

3) Your BlogThe Open House. Your blog shows off your business’ personality and is a great venue for posting job openings.

4) LinkedInThe Networking Event. Users can follow your company page and you can post jobs inexpensively on your Career page.

5) YouTubeThe Public Access Cable Channel. Videos can showcase your company so prospects can “meet” the people or place they will be working with/at. You can also create a recruiting “commercial”.

For more information on recruiting through social media, click here.

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Viral happiness: Coca-Cola’s “Happiness Machine” video

January 27, 2010

A Coca-Cola vending machine is transformed into a happiness machine delivering “doses” of happiness. Where will happiness strike next?

1,172,085 views

We love Fast Company writer Ravi Sawhney’s take on the Coca-Cola “Happiness Machine.”

Coca-Cola’s New Video Proves Brand Happiness Can Be Viral

BY RAVI SAWHNEY Mon Jan 25, 2010

“Happiness is contagious, and that “contagious” quality is where design meets the market. Coca-Cola’s Happiness Machine video is a perfect example of how viral happiness can be. The brand’s first viral venture captures what happened when they placed a very special vending machine on a college campus. The video launched on January 12 and topped a million views today based solely on people sharing the video through Twitter, Facebook, blogs, and word-of-mouth. The people in the video and people spreading the video will forever share a memory that cements the association of happiness with Coca-Cola.”

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Take my Pradas and chocolate, but not my social networks

October 28, 2009

In a research study and report by ShesConnected Multimedia, it was found that more than one-third (36%) of online US and Canadian women would give up chocolate, their Pradas or their mothers-in-law before they gave up their social networks. (However, only half would be willing to pay subscription fees to continue using such networks.)

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The study, “The Power of Social Networking for Women,” found that 53% of online women use social networks at least weekly, and that social-networking women – most of whom are highly engaged and comfortable with technology – are one of the fastest growing segments on social networking sites.

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Though it is unsurprising that Facebook, LinkedIn and Twitter are the most popular social networks for women, ShesConnected reported that they were surprised by the fact that a large number of women are using such sites to network, market and otherwise promote their businesses.

The top five reasons women belong to social networks:

  • To network professionally
  • To stay up-to-date with friends
  • To stay up-to-date with groups they belong to
  • To promote their business.
  • To research products or services

The most popular social networking activities for women:

  • Viewing video
  • Reading blogs
  • Posting photos
  • Writing in blogs
  • Posting comments

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“Women using Social Networks are finding such high utility in these sites that they are becoming a central component of their lives online,” the firm said in a press release, adding that “marketers need to focus on how best to provide value to the community,” ShesConnected noted following the study.

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More social networking statistics

September 24, 2009

We found a few more statistics on social networking from Econsultancy, and wanted to share. (Posted August 2009).

  • Social networks and blogs are the 4th most popular online activities online, including personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.
  • If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.
  • 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. The site has just celebrated reaching its 45-millionth membership.
  • Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week.
  • It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people… In less than nine months, Facebook added 100 million users.
  • Wikipedia currently has more than 13 million articles in more than 260 different languages. The site attracts over 60 million unique users a month and it’s often hotly debated that the information it contains is more reliable than any printed Encyclopedia.
  • The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period.
  • It’s been suggested that YouTube is likely to serve over 75 billion video streams to around 375 million unique visitors during this year.
  • The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Austria.
  • According to Socialnomics, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.
  • The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs.
  • Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month, according to some analytical sources.
  • Formed in 2004, Flickr now hosts more than 3.6 billion user images.
  • Universal McCann reports that 77% of all active internet users regularly read blogs.

Do you have any cool stats on social networking? Share with us in our comments!

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Today is Lose-A-Palooza!!

September 15, 2009

Today, just by mentioning or acknowledging Weight Watchers’ Lose for Good campaign via blogs, TwitterFacebook and MySpace, you can help the fight against hunger!

Reread our post on this great cause for more information, check out the Lose for Good website, and get tweeting, blogging, and messaging!

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A few good blogs

July 29, 2009

We are always searching for exciting blogs…most of the time we stumble upon them, but sometimes we get lucky!

“100 Awesome Blogs for Your Business Education” was compiled by Online College Reviews. This list is broken down into categories: General Business, Management and Leadership, Entrepreneurship, Finances and Economics, Human Resources, Marketing, Green Business, E-Commerce, Technology, Business School and MBA.

Whatever your place is in the business world, this list has something for you. We pulled our favorites to share with you…

5. All Business: This busy site is worth browsing- search under the ‘Bloggers’ tab for blogs to check out, including the ‘Small Business Blog.’

54. Seth Godin: The popular Godin fills his blog with valuable insights on marketing, social media, technology and more.

56. Duct Tape Marketing: A great resource from small business expert John Jantsch includes links to practical products, workshops, articles and coaching services.

62. The Marketing Blog: Read this blog for continued insight into the marketing world from expert Michael Fleischner.

63. Marketing Profs: This ‘one-stop shop for marketing know-how’ is packed with useful information along with live events, virtual seminars and a stage for community interaction. Originally founded and written by marketing professors, current contributors come from varied walks of life. (and we love their cute bird logo!)

87. Scobleizer: Former Microsoft employee and ‘technical evangelist’ Robert Scoble writes this blog about the latest developments in social media, online business and the Web.

88. ReadWriteWeb: Founded in 2003, this high-traffic site keeps readers in the know of Web technology news, social media trends, reviews and analysis.

With so many blogs in existence, we would love to learn about other gems, so please let us know what your favorite blogs are!

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