Posts Tagged ‘Apple’

Pizza Hut iPhone app

November 12, 2009

Pizza Hut launched an application for the iPhone and iPod touch (iTunes link), and it hit a chord with customers. With a host of features besides ordering food, including the option to virtually build your own pizza, a virtual fridge, and games to play while waiting on your order, the app has been dubbed “a killer app for your appetite.” Customers also get 20% off on orders placed with the application.

“We are extremely excited here about the explosive growth we’ve seen with our iPhone app since its launch 3 months ago—$1 million in sales is pretty substantial for an iPhone app,” said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX. “Overall we’re tremendously excited with the momentum the app has and the attention it’s received—it is featured in Apple’s recent television commercial campaign, which is any app developer’s dream scenario.”

IMC2 (Squared) and QuikOrder partnered with Pizza Hut for the creation of the iPhone application. Pizza Hut says it was the first national pizza chain to introduce an application for iPhone and iPod touch with ordering functionality.

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Happy Halloween! Social media-inspired pumpkins

November 1, 2009

Check out these great social media-themed pumpkins to get you ready for Halloween! (Thanks to Mashable for compiling this list!)

Twitter ‘fail whale’ Pumpkin:

Picture 1

WordPress pumpkin by Eric Martin:

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Apple pumpkin: (and a vintage logo pumpkin for fun!)

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RSS Pumpkin:

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Firefox Pumpkin:
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Plaxo Pumpkin (by Pete Curley):

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Happy Halloween from Blue Media Boutique!!

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Usability

October 23, 2009

Doesn’t this just say it all? This illustration succinctly shows why Apple and Google are having great success and what other companies are doing wrong in the simplicity department. It’s all about usability!

simplicity

(Illustration by Stuff that Happens.)

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People spend 3x more time on Facebook than Google

September 18, 2009

Source: Mashable

Back in July, we reported that Facebook had become the Internet’s ultimate time waster, with users spending an average of 4 hours, 39 minutes on it per month, more than any other site on the Web.

Since then, however, that number has only gone up. According to numbers from Nielsen Online, users spent an average of 5 hours, 46 minutes on Facebook in the month of August. To put that in perspective, that’s triple the amount of time they spent on Google!

In fact, the next closest site in Nielsen’s top 10 is Yahoo, which, despite still having huge traffic in time consuming areas like news, sports, and financial data, could only get users to stick around for 3 hours and 14 minutes on average during the month. YouTube, surprisingly, only occupied 1 hour and 17 minutes of the average user’s time.

Average monthly use

Of course, one of Google’s stated philosophies is that they “may be the only people in the world who can say our goal is to have people leave our homepage as quickly as possible.” However, that ethos was set in stone long before users started spending an inordinate amount of time on social sites – sites that now want to compete in search.

For now, Google’s answer seems to be extending its reach in search through other products – primarily its Chrome web browser and upcoming OS. But not having a strong presence in social networking remains the company’s Achilles’ heel, becoming ever more apparent as Facebook pulls away from the pack in usage stats.

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More viral marketing advice

July 15, 2009

from Steve Chazin, author of Marketing Apple

“One of my simple marketing rules found in the Marketing Apple e-book is ‘Make Your Message Memorable.’ Simply put, you have little chance that something will go viral unless, like a disease, it can be spread easily mouth-to-mouth. For that to happen, your message has to be super tight and easy to transmit in as few words as possible. ‘1,000 songs in your pocket’ is the answer to ‘what is an iPod?’ Before that, the Macintosh was introduced as ‘The computer for the rest of us.’ If you can boil your message down to just its syrupy goodness, you can achieve lift—the irresistible force of millions of customers selling your product for you.”

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