Posts Tagged ‘Knoxville’

WordPress Site Launch: Cazzy’s Corner Grill

July 1, 2012

We are excited to launch a new site for Cazzy’s Corner Grill, a new restaurant located just below our office! 

This site was developed with WordPress using Custom CSS

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product that has evolved to be used as full content management system and so much more.

By using the WordPress platform and combining it with our focus on user experience we are able to create websites unlike anything else out there.

WordPress Site Launch: The Grill at Highlands Row

December 20, 2011

Designing and launching this site for The Grill at Highlands Row made us hungry!

WordPress is completely customizable and allows us to create beautiful websites for our clients.

WordPress Site Launch: Sole in the City

November 20, 2011

As shoe lovers, we loved designing a website for Sole in the City, a premier destination for upscale shoes and accessories in Knoxville. 

We created this site with WordPress using Custom CSS. It is easy for our clients to update website content without knowing HTML. 

Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website?

Well no longer – once WordPress is set up, our clients can easily create new pages or edit existing pages using a simple rich text editor.

BlueOut Knoxville: a charity event you don’t want to miss!

August 10, 2011

Want to give more than $5,000 to your favorite charity and have a great time doing it? On September 29th, 2011, Knoxville is going to be a BlueOut! Bluegrass, Blue Moon, Pabst Blue Ribbon, BBQ and Bleu Cheese Cole Slaw.

BlueOut Knoxville was born out of a collaboration between two of Knoxville’s most involved social media creative marketing firms. During Social Slam ‘11, Tori Rose of Blue Media Boutique and Jeremy Floyd of Bluegill Creative discussed opportunities to break the traditionally competitive mold of local marketing firms and consider opportunities to work together for good. A few weeks later they reached out to Margaret Slattery at Blue Frog Creations to bring a video element to the table.

The result. BlueOut Knoxville—a charitable event to close summer one last sunny afternoon with beer, BBQ, and Bluegrass.

The way it works:

1. Between August 1, 2011 and August 31, 2011, nominate (via this form) and vote for your favorite charities.

2. On September 1st, the top 3 charities with the most votes will be named the blue ribbon finalists.

3. Between September 1st and the September 29th (the night of the event), votes may be purchased for $1.

At 8:30 pm on the night of BlueOut Knoxville, the winning charity will be announced!

Get involved today!

Staggering Mobile Statistics

April 13, 2011

We attended Social Slam today in Knoxville and had a blast! We learned many different uses of social media and many helpful tactics.

Christina Kerley, one of the keynote speakers and one of the world’s most respected authorities on mobile marketing, showed this video of remarkable statistics about mobile marketing.

Did you know that 60% of all Internet usage is spent on social networking sites?

Are you part of the 70% of smartphone users that sleep with their smartphones?

We now spend more than half of our day consuming media.

It has been forecasted that in 3-5 years, mobile phones will be the “first screen” internet device.

Enjoy  the video, we did!

Hard Knox Pizzeria free enterprise video

March 5, 2010

Our good friends at Hard Knox Pizzeria in Knoxville entered a video in the U.S. Chamber of Commerce “Free Enterprise” contest. The top 25 most-viewed videos move on to the finals. That’s where you come in-Please watch this video, “Brick by Brick,” as many times as you can. Join us in supporting this local business! 

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East Tennessee Firms Launch Interactive Springboard

February 16, 2010

East Tennessee Firms Launch Interactive Springboard

Interactive Agency and PR Firm Start Joint Venture


Knoxville and Maryville, Tenn. Blue Media Boutique, a web development and interactive agency, and Mary Beth West Consulting, a public relations and reputation management consulting firm, announced today the launch of Interactive Springboard (, a joint venture that provides an integrated, research-based approach to social media that supports client marketing communications.

            The firms, led by Tori Rose of Blue Media Boutique and Mary Beth West, have partnered successfully on several diverse client projects since 2008 involving web strategy and social media and are now formalizing their collaboration under the Interactive Springboard name.

“Our work model is unique to this market in both its collaborative approach between two highly specialized firms and its focus on utilizing market research,” West said.  “Many current social media programs suffer two missing links: the effective use of audience research and a content-development process that drives dynamic relationship-building.  Our team is prepared to meet those client needs for better online engagement.”

According to West and Rose, the best web development and social media strategies demand client-specific audience research as the foundation.  Without that research, companies risk taking a “shotgun” approach and failing to realize the benefits of social and online community-building to their true potential. 

In some cases, companies get in over their heads and launch social media applications that they are unable to support with consistent and relevant content for their online audiences, resulting in a loss of credibility with customers and the public alike, Rose said.

             “Great social media execution is the ultimate moving target today,” Rose said.  “With the constant changes taking place in social media technology development and use by consumers and businesses worldwide, it’s critical for clients to know their own customer base first-hand and how their media-use behaviors are trending.” 

            Both firms comprising Interactive Springboard offer diverse team backgrounds and have their own histories of extensive work partnering with other third-party agencies and teams, both in the Knoxville market and beyond.

Blue Media Boutique’s design, programming and animation professionals are based across the continent and include a collective 50-plus years of interactive and web development experience.   

Rose’s background is extensive and diverse, spanning several marketing disciplines over a period of 16 years at companies in the United States and Canada. Most recently, as vice president, creative director of RIVR Media Interactive (RMI), Rose was responsible for RMI’s creative vision, design, and interactive projects for a wide variety of clients, including PricewaterhouseCoopers, John F. Kennedy School of Government, Shell, Gibbes Museum of Art, and Duke University. In addition to launching RMI’s first property,, Rose developed three award-winning pieces for the Duke University Talent Identification Program (TIP) and won a PRSA and IABC award for two Morrison Management Specialists projects.

Prior to RIVR, Rose served as creative director of Edison Schools in New York, Chris Whittle’s entrepreneurial initiative to change public education in America. Rose was a key player in the design and development of Edison’s distance learning initiative—using live video, animation and Internet resources to deliver a K-12 curriculum program and professional development training to the classroom. She holds a master’s degree in media from The New School University and a bachelor of arts degree from Wake Forest University.

The team at Mary Beth West Consulting includes a collective 75-plus years of marketing communications and public relations experience working in-house with such companies as General Motors, Boeing, Lockheed Martin, Blue Cross/Blue Shield Association, Eastman Kodak, Corrections Corporation of America and Champion Products.

Accredited in public relations, Mary Beth West’s own 16-year career has included award-winning work producing national media relations campaigns, employee communications programs and crisis preparedness systems in the energy, financial services and corporate sectors.

West has served two appointments on the national board of the Public Relations Society of America (PRSA), the world’s largest organization of public relations professionals, and is a past president of the Knoxville-based PRSA Volunteer Chapter.  She serves on the UT College of Communication and Information Board of Visitors.

Interactive Springboard can be found at and on Facebook and Twitter.

About Blue Media Boutique

Based in Knoxville, Tenn., Blue Media Boutique provides creative, technology and marketing services, including design, development, animation, video, illustration, branding, print, e-commerce, database, CMS, search optimization, copywriting, promotions, events and campaigns.

About Mary Beth West Consulting, LLC

Based in Maryville, Tenn., Mary Beth West Consulting advances clients’ communications, relationships and reputations to meet business and organizational objectives.  The firm’s services include research strategy, integrated marketing communications campaigns; media, community and employee relations programs; interactive media strategy and program management; crisis preparedness; and special events.

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Facebook impacting jury selection in Knox County trial

October 6, 2009

As if we needed any more proof that social media is becoming increasingly prevalent in our society, here in Knox County social media became an obstacle in the jury selection for a 2007 torture slaying. This jury will serve in the trial of the alleged ringleader in the carjacking, torture, rape and slayings of University of Tennessee student Channon Christian, 21, and her boyfriend, 23-year-old Christopher Newsom.

A potential juror, a 20-something female who was in the final stages of the selection process, found herself at the heart of what the Knoxville News Sentinel called ‘a Facebook scandal.’

The potential juror admitted to visiting a group page honoring Christian but insisted she did not join the group. Attorney Doug Trant, co-counsel for the suspect, said he had a printout of the group’s membership list that would prove she joined.

Although Judge Richard Baumgartner admitted he didn’t know anything about Facebook, Trant had a staffer on hand to share information about the site.

After prosecutor Leland Price gave the woman a chance to explain, she again denied membership. Trant then held up his printout, and she said she was automatically made a member when she visited the site, but had removed herself from the group and was not a member.

Trant was prepared to prove that the site did not feature automatic membership, so Price moved to spare the woman from further public scrutiny and agreed to remove her from the jury pool.

The trial is set for Oct. 19.

For more information, read this article from the Knoxville News Sentinel.

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