Posts Tagged ‘web’

Tips for Authentic Social Media Engagement

April 30, 2012

If you want your brand’s social media presence to be viewed as authentic, you need to know what your brand stands for and know what is important to your audience. Above all, you must always be honest. Here are three tips that will help your brand’s social media presence appear authentic.

1. Focus on the individual.

Individuals are the most important asset to your brand when it comes to social media, because they provide a real human perspective on the web. When reaching out to your audience, remember your audience is made up of individuals. Try to steer clear of referring to them in the masses, which will take away your brand’s authentic feel.

2. Listen up.

Your brand’s social media presence should remain a form of two-way communication. It’s important to constantly be aware of feedback given by your audience. You also need to be tuned in to what is important to your audience. This will allow you to provide content that your audience is asking for.

3. Keep it real.

Today, millennials can spot an inauthentic brand from miles away. Growing up with the Internet, they have high expectations of what brands should provide them. Millennials expect brands to reach out to them with a real voice, and they want a brand that promotes public engagement.

Use these tips to create an authentic social media presence for your brand. Being authentic on social media sites can be the factor that puts your brand above others.

Bargain hunters tap social media for holiday deal tips

November 24, 2009

Bloomberg’s Gigi Stone reports on the use social media websites for exclusive member-only holiday shopping promotions.

And if you want to hear more from the Best Buy Twelpforce Carolers, check this out.

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Mashable’s Open Web Awards

November 5, 2009
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Mashable is presenting their 3rd annual Open Web Awards online competition. The Open Web Awards is their international online voting competition that covers major innovations in web technology and achievements in Social Media. This year, they’ve extended the length of the campaign by one month and also have created some new and engaging categories for to reflect the changes in web culture since 2008.

The first Open Web Awards in 2007 achieved over 250,000 votes and more than 20 million page views combined between Mashable and their 50 international blog partners.

http://mashable.com/2007/12/21/open-web- awards-winners/The second Open Web Awards in 2008, which included over 26 categories, saw over 100 Blog Partners (from 25 countries and written in 10 different languages), 50,000 total nominations, 80,000 total votes in the first round, and 90,000 votes in the final round.

http:// mashable.com/2008/12/16/open-web-awards-2-winners/

Head over and vote!

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Social networking and blog sites capture more internet time and advertising

September 28, 2009

Source: NielsenWire

“Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.

‘This growth suggests a wholesale change in the way the Internet is used,’ said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. ‘While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.’

Among those taking note of this trend: advertisers. Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 – all despite a recession. Share of estimated spend on these sites has doubled, from 7 percent of online ad spend in 2008 to 15 percent in 2009.”

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Read full press release.

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If YouTube were a country…

September 23, 2009

Check out these statistics on popular sites from the Econsultancy blog:

(Keep in mind that these facts were posted in July 2009, and numbers have changed since then, but like the blog said, “they’re a great way of demonstrating the impact that social media is having in the digital landscape.”)

YouTube

  • If YouTube were a country, it would be the third most-populated place in the world.
  • 20 hours-worth of video is uploaded to the site every single minute.
  • comScore recently announced that the site had surpassed 100m viewers in the USA alone. They also reported that this US audience consumed over 6bn videos at the beginning of this year.
  • According to Youtube themselves, over half of users visit the site at least once a week

Facebook

According to Facebook’s internal statistics:

  • The site has more than 250m active users globally
  • More than 120m users log on to Facebook at least once each day and more than 30 million users update their statuses at least once each day. Combined, more than 5bn minutes are spent on the site on a daily basis.
  • The average user has around 120 friends on the site.
  • More than 50 translations are available on the site, with more than 40 in development.
  • Mobile is a big issue, with more than 30m active users accessing the site through mobile devices. It’s well documented that users who access Facebook through mobile devices are almost 50% more active than those who don’t.

MySpace

  • Although now overtaken by Facebook, MySpace is the second largest social network, experiencing in excess of 60m unique users each month.
  • MySpace apparently reaches 30% of UK adults aged 15-24 – it’s been suggested that it’s as common to have a MySpace account in the UK as it is to own a dog.
  • According to Knol, MySpace has more than 115m active monthly users globally with, on average, 300,000 new people signing up to the site every day.

Twitter

  • Over the past twelve months, Twitter’s year-on-year growth rate has broken the 1000% barrier.
  • The company holds exact numbers close to their chest, but it’s estimated that Twitter currently has between 6 – 10m global users and this is growing rapidly.
  • According to a recent report on Twitter usage by Sysomos, 5% of Twitter users account for 75% of all activity and that 72.5% of all users joining during the first five months of 2009.
  • The same report found that over 50% of all updates are published using mobile and Web-based tools, other than Twitter.com’s own website.
  • It also found that Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday.
  • Hitwise recently reported that one out of every 350 website visits in the UK is via Twitter, but barely 5% of users currently go to an online retail service through the medium.
  • Not really a stat, but still quite a cool piece of info: Twitter is now officially a term.

Check back tomorrow for more stats from Econsultancy!

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People spend 3x more time on Facebook than Google

September 18, 2009

Source: Mashable

Back in July, we reported that Facebook had become the Internet’s ultimate time waster, with users spending an average of 4 hours, 39 minutes on it per month, more than any other site on the Web.

Since then, however, that number has only gone up. According to numbers from Nielsen Online, users spent an average of 5 hours, 46 minutes on Facebook in the month of August. To put that in perspective, that’s triple the amount of time they spent on Google!

In fact, the next closest site in Nielsen’s top 10 is Yahoo, which, despite still having huge traffic in time consuming areas like news, sports, and financial data, could only get users to stick around for 3 hours and 14 minutes on average during the month. YouTube, surprisingly, only occupied 1 hour and 17 minutes of the average user’s time.

Average monthly use

Of course, one of Google’s stated philosophies is that they “may be the only people in the world who can say our goal is to have people leave our homepage as quickly as possible.” However, that ethos was set in stone long before users started spending an inordinate amount of time on social sites – sites that now want to compete in search.

For now, Google’s answer seems to be extending its reach in search through other products – primarily its Chrome web browser and upcoming OS. But not having a strong presence in social networking remains the company’s Achilles’ heel, becoming ever more apparent as Facebook pulls away from the pack in usage stats.

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Viral marketing advice

July 15, 2009

from Cindy Gordon, vice president of new media and marketing partnerships, Universal Orlando Resort

“Nimble companies are using the Web in ways that they could never do before. New media has created a new marketing environment where the old rules of marketing no longer apply. When you have a passionate fan base for your brand, the Internet is especially vital for going viral. Communicating to a small but powerful group of fans first online to enlist their support is a smart way to ensure positive coverage in the mainstream press. The power of the Internet makes it easier for people to fall in love with you faster. But beware—it also makes it easier for them to fall out of love with you faster. It’s a double-edged sword. Listen constantly to what’s being said about you. Social media technologies do not make a brand viral; they merely allow consumers to tell others about good brands. The main thing is to be different and relevant with your brand. And when you have that, the sheer power of the Internet can accelerate your brand. Traditional media takes weeks to build brand awareness and months to build preference. The Internet can make your brand famous literally overnight.”

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