Posts Tagged ‘online marketing’

75 B2B Facebook Marketing Tips from Social Media B2B

June 10, 2011

One of the blogs we follow and really enjoy, Social Media B2B, recently compiled a list of the top 75 Facebook tips for B2B marketers. We’ve blogged before about the importance of compelling content within the social media space and really engaging/interacting with your audience. We’ve also posted about the need to align your SEO efforts, driving traffic back to one spot (your Facebook page, your website, your blog). With those two things in mind, take a look at the list below for great ideas on how to get great results from your business Facebook page.

Liking the Page

1. Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first. (source)

Facebook Content

2. Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform. (source)

3. Write for the newsfeed, not for your wall. (source)

4. Don’t worry about writing too little. (source)

5. Be strategic and pay attention to signal vs. noise. (source)

6. Write posts that encourage sharing across the network. (source)

7. Boost your comments by asking questions, but stay away from simple Yes/No answers. (source)

8. Mix it up a little between videos, photos, questions and information (source)

9. Use the 80-20 rule to determine how much other people’s content to post versus your own. (source)

10. Use @ tagging strategically. (source)

11. Target by location or language. (source)

12. Tailor your content to mobile users. (source)

13. Diversify your team’s voices. (source)

14. Open the door to user content — but not the floodgates. (source)

15. Keep posts 80 characters long or shorter. (source)

16. Don’t Be Afraid to Show You’re Human. (source)

17. Have a Unique Voice. (source)

18. Diversify Your Content. (source)

19. Post original and relevant content. (source)

20. Post industry articles and blog posts fresh from your newsreader. (source)

21. Share exclusive, behind the scenes information. (source)

22. Write simply and plainly. (source)

23. Think mainstream for content. (source)

Analyze and Optimize Content

24. Use Edgerank to find your best & worst days. (source)

25. Monitor which posts attract the most Likes and comments (eyeball), and use Insights – Facebook’s own analytics tool – for data. (source)

26. Track the Performance of Your Posts. (source)

Calls to Action

27. Treat your Facebook “Like” button or link to your Facebook Page like any call to action – make it easy to spot. (source)

28. Encourage others to share your calls to action, so they show up in their newsfeed. (source)

Tabs and Landing Pages

29. Make creative use of Tabs. (source)

30. Choose a “landing tab” wisely. (source)

31. Have calls to action on your landing tab. (source)

32. The landing page should be relevant to the ad driving visitors there. (source)

33. Offer incentives. (source)

34. Keep it up to date. (source)

35. Provide interesting content. (source)

How and When to Post

36. Watch Your Post Frequency and Timing. (source)

37. There is a short window of opportunity to gain traction with an update. (source)

38. Be careful with automated posting services like NetworkedBlogs or syncing updates through your Twitter feed. (source)

39. Establish a regular schedule for your brand’s Facebook updates. (source)

40. Post towards the end of the week (source)

41. Weekends are more Facebook sharing friendly. (source)

Audience

42. Know your audience well, and when you make a mistake, quickly own up, do right by your audience and fix the problem. (source)

43. Don’t forget to send an update to fans. (source)

44. Allow your fans to tag photos on your Page. (source)

45. Put Your Fans in Charge Every Now and Then. (source)

Interaction off the Facebook Page

46. Integrate Facebook outside of your Fan Page, on your website, in as many places as you can. Create more compelling opportunities for people to buy your product based on their friends’ Likes. (source)

47. Find synergy with other organizations and entities, and then work together to promote each other’s Facebook pages so that everyone benefits. (source)

Optimize Your Facebook Page for Search

48. Link to your Facebook page from your website home page, using your brand in the anchor or alt‐text. (source)

49. Use your brand name in your posts. (source)

50. Get links to your Facebook Page by driving social engagement and “likes.” (source)

51. Use Facebook Shares and Likes to improve rankings of any page on your website. (source)

52. Interlink your directory pages with parallel Facebook pages. (source)

53. Integrate your website broadly with Facebook Social Plugins and Facebook Connect. (source)

Facebook Advertising

54. Restrict ads to people that don’t Like your Page. (source)

55. Invest in sponsored stories – they work. (source)

Resources

56. Find the resources to respond to your fans questions and inquiries. (source)

57. Accept you won’t work a 9-5. (source)

Miscellaneous

58. Assess the business value of your Page. (source)

59. Hold real-world events. (source)

60. Make use of “Add to My Page’s Favorites.” (source)

61. If you have a physical location, use Place Pages and Deals to drive traffic through your doors. (source)

62. Respond to comments. (source)

63. Polls delivered directly to users’ news feeds are not only effective in their reach but also in their ability to drive engagement. (source)

Facebook Mistakes

64. Broadcasting Content. (source)

65. Not Investing Adequate Time. (source)

66. Being Boring or Predictable. (source)

67. Failing to Learn About Facebook Mechanics and Tools. (source)

68. Violating Facebook’s Terms. (source)

69. Assuming People Go To Your Fan Page Versus Seeing Your Posts In Their News Feed. (source)

70. Expecting Welcome Tabs To Get You Lots Of Fans. (source)

71. Overestimating Apps and Tabs. (source)

72. No Budget For Ads To Acquire Fans. (source)

73. Posting In A Self Centered Way, Not Trying To Get Likes And Comments. (source)

74. Not Optimizing For Impressions And Feedback Rate. (source)

75. Over-Selling and Hard-Selling Without Conversing Or Arousing Desire First. (source)

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The future of interactive marketing

July 23, 2009

As more and more companies consider online marketing initiatives, it’s not surprising to come across statistics like this from 77 Agency:

“One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strategy, you can significantly boost the effectiveness of your campaign and gain valuable selling time.

As a result, an increasing number of businesses are venturing out into the realm of social media and the recent numbers unveiled by Forrester Research give evidence to this.

The US Interactive Marketing Forecast 2009 to 2014 predicts that social media spend will increase to $3bn in five years time, but prior to that, it will be hitting $716m before the end of this year.”

It’s a matter of staying ahead of the curve and adapting to the needs of your customers. Technology today makes marketing more and more challenging, but it also opens up a world of opportunity for those who are aware and innovative.

Intelligence and strategy will yield poignant and effective results, as sites like Facebook and MySpace continue to harness a vast number of worldwide users, allowing businesses immediate access to broad consumer bases.

Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore)
1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. WordPress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
16. Scribd (23 million)
17. Lycos Tripod (23 million)
18. Tagged (22 million)
19. imeem (22 million)
20. Netlog (21 million)

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