Posts Tagged ‘blogging’

Recommended Read: The Social Media Bible

July 5, 2012

I recently started reading The Social Media Bible, by Lon Safko. I highly recommend this book to everyone; it’s full of great insight and interesting facts. Below are a few quotes I felt were worth sharing!

“The next most-asked question at my keynotes are ‘Where’s the ROI in social media marketing?’ and ‘How much money should I be spending on social media marketing?; My answer is always, remove the term social media from those questions and ask them again ‘Where’s the ROI in marketing?’ and ‘How much should I be spending on marketing?'” 

“Social media is only a new set of tools, new technology that allows us to more efficiently connect and build relationships with our customers and prospects. It’s doing what the telephone, direct mail, print advertising, radio, television, and billboards did for us up until now. But social media is exponentially more effective.” 

“Social media marketing is all about listening first, understanding the conversation, and then speak last.”

“Whether it’s a social network like Facebook or LinkedIn, Twitter or blogging, it’s about participating in that conversation and being there with a relationship when your prospect is ready to buy.” 

“By building relationships through social media, you build a more lasting trusted relationship that will result in more sales, fewer returns, and greater word of mouth.”

“The reason for Twitter‘s success was best put by Mark Twain, when he said in the late nineteenth century, ‘I apologize for the length of my correspondence. Given more time, it would have been shorter.'” 

Kakul Srivastava, the general manager for Flickr, told me that there are three cell phones for every man, woman, and child on the planet. With that kind of technology penetration, you and your company needs to be participating.” 

“Anytime there is a tool that millions of people in one place at one time, all with common interests, are clamoring to use, you, as a businessperson, need to understand it and be a part of it.” 

Recruiting through Social Media

May 30, 2012

“Social media touches every facet of business and is more an extension of good business ethics.”

-Erik Qualman, author of Socialnomics

When recruiting through social media, think of these tools in the following ways:

1) FacebookThe Coffee Shop. Fans see updates in real time so you can post about job openings, trade shows, etc. You can also create pages for job listings.

2) TwitterThe Speed Date. Include links to job postings. Can post several times a day. You can get conversations started here very easily.

3) Your BlogThe Open House. Your blog shows off your business’ personality and is a great venue for posting job openings.

4) LinkedInThe Networking Event. Users can follow your company page and you can post jobs inexpensively on your Career page.

5) YouTubeThe Public Access Cable Channel. Videos can showcase your company so prospects can “meet” the people or place they will be working with/at. You can also create a recruiting “commercial”.

For more information on recruiting through social media, click here.

Today is Lose-A-Palooza!!

September 15, 2009

Today, just by mentioning or acknowledging Weight Watchers’ Lose for Good campaign via blogs, TwitterFacebook and MySpace, you can help the fight against hunger!

Reread our post on this great cause for more information, check out the Lose for Good website, and get tweeting, blogging, and messaging!

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Why start a blog?

July 29, 2009

Over the past few weeks, I have been speaking to clients about the ins and outs of blogging. And the question I always try to answer first is, “Why start a blog?”.

For businesses, a blog is a place to begin building relationships with your audience. It’s a place where transparency, honesty, and relevancy all meet.

Blogs allow your business to:

  • provide relevant information regularly
  • receive feedback from readers and engage them in discussion
  • distribute content more widely through search engines, online communities, and so on

Blogs allow your readers to:

  • receive regular updates from you when they want, where they want
  • easily share your content
  • find you through search engines via keywords and tags

Content is key, of course, so create useful content and publish regularly and consistently. Consider using audio and video in your posts. Different people interact with content differently. A podcast or video post might be exactly what your audience is looking for, and it may deepen the relationship if you are the voice/face of your blog. The Flip video camera is a favorite of mine. It is simple to use and with an editing program like iMovie for the Mac, you can create short video segments (vlogs).

Polls, surveys, and contests are also a great way to engage your audience. And they can be fun too! PollDaddy is a great polling tool and WordPress has a plugin that allows you to create and manage your polls through the admin area. WordPress also has a survey plugin, SurveyGizmo, and SurveyMonkey is a great tool as well.

Promote discussion on your blog with commenting and be sure to follow up with your audience. Participate on other blogs as well…it’s a good opportunity for exposure and linkbacks to your site.

David Meerman Scott of Web Ink Now offers some insight on the top five corporate blogging mistakes and how to avoid them.

Any other ideas, tips, suggestions for starting and maintaining a good blog? Let us hear them.

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Media at a personal level

July 24, 2009

Have you taken the time to think about how media has changed? Today, once you close your computer and wrap up your latest Tweet on your Blackberry, just take a minute to give thought to how media is delivered in your life. Are you solely relying on the teleprompter-reading, coifed newscaster and the wise, seasoned newspaper reporter? Or have you noticed how much of your online activity is actually media coming at you via friends, acquaintances and even people you’ve never met, but who you follow in their daily lives through information they are sharing with you?

A recent ‘Six Pixels of Separation’ blog post wonderfully hit upon truths of the personalization of media. Although media used to live primarily in the illusive realm of reporters, editors and scripts, it is now coming to us (generally unedited) by people we know or are at least connected to in the online world. You will even find that the ‘talking heads’ delivering the more traditional media have opened up and invited their viewers into their own lives via Twitter, Facebook and blogging.

Six Pixels points out that this new era of media is “not a question of “all hell breaking loose” when anybody and everybody can publish content, but it is curious to think about how emotional media has become and how personal the people who create it are to us all.”

Media is, in a way, coming down from it’s political, edited, bureaucratic post and meeting us on a personal level. The question remains of what this shift in media is doing to society. What happens when the traditional methods give way to an interconnected, instant online universe?

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