Posts Tagged ‘Google’

Facebook Dominates Social Networking Traffic Worldwide

June 11, 2012

According to a new infographic map, Facebook shows a strong hold on traffic to various social sites worldwide. 

Vincenzo Cosenza, an Italian-based social media strategist, has studied the most popular social networks used across the globe and has put together a map to highlight the leading platforms. He posted his findings on his blog.  

Facebook, which has more than 845 monthly active users, is the top-used social networking site in 126 out of 137 countries analyzed, including the U.S., Canada, the U.K., Australia, Japan, Brazil, and India. 

Although Facebook has its roots in the U.S., with 222 million users, Europe is the continent with the most Facebook users, 232 million. 

However, Facebook is not the top player in Russia, China, Vietnam, and Latvia. 

“If we take a look over Facebook’s shoulders we can see the battle for the second position between Twitter and LinkedIn or, especially in Europe, between Badoo and Twitter,” Cosenza noted on his blog.

What do you think? Do you think other social networking sites have the potential to pass Facebook in the future? If so, which sites in which regions?

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Obama announces “We are a Nation of Google and Facebook”

January 27, 2011

Yesterday, Mashable posted an article on President Obama’s State of the Union Address, which  focused on the president saying we are a nation of Google and Facebook.

President Obama, who is a frequent ‘tweeter’ himself, is very adamant about the use of social media. He uses many social media tools to his advantage, which makes these statistics Mashable posted today even more interesting.

Check out more of these statistics to see how trending and beneficial social media can be with an array of topics.

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Is Facebook Getting Bigger Than Google?

June 11, 2010

We wanted to share this Mashable article:

Is Facebook Getting Bigger Than Google?

by Jolie O’Dell, Wednesday, June 9, 2010

According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world.

In fact, networks such as Facebook have been pushing hard against the biggest names in web search, including Google, for several months now. As Hitwise reported recently, Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.

Now, we’ve learned that in the UK, people are visiting social networks more than they’re visiting search engines. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%.

But when UK stats for all search engines were stacked up with data from all social sites, social networks attracted .55% more traffic than search engines. This is a first-time occurrence, but as you can see from the charts below, it’s a trend that’s likely just starting to take off.

Compare that graph with these long-term stats from Alexa showing global page views for Facebook and Google; we can clearly see that at least one social network is on the rise.

While social networks such as Facebook don’t pose an immediate threat to search engines for their core functionality — organizing the web and helping people find content — they do pose a large threat to search engines’ largest revenue source, advertising.

If you were Google, would these kinds of numbers be worrying to you? Do you think that search engines are, in some ways, on the decline? Or is Facebook’s meteoric rise simply changing the paradigm a bit more than we expected?

Olympic withdrawals…

March 2, 2010

Although we are glad to have our evenings back, we are missing our nightly Olympic fix! In an effort to keep the spirit alive, we are enjoying going through the fun Olympic Google logo designs! 

February 12, 2010- Opening Ceremony (Global)

 

February 13, 2010- Snowboarding (Global)

 

February 15, 2010- Cross Country Skiing (Global)

 

February 16, 2010- Curling (Global)

 

February 17, 2010- Skiing (Global)

 

February 18, 2010- Skeleton (Global)

 

February 19, 2010- Alpine Skiing (Global)

 

February 21, 2010- Bobsleigh (Global)

 

February 23, 2010- Freestyle Skiing (Global)

 

February 24, 2010- Ice Hockey (Global)

 

February 27, 2010- Speed Skating (Global)


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“I’m strong to the finich, Cause I eats me spinach, I’m Popeye the Sailor Man.”

December 8, 2009

“I yam what I am!”

Before Popeye the Sailor Man was a beloved cartoon, he was a storied comic book character created by cartoonist E. C. Segar.

Segar, born on December 8, 1894, created his iconic balding hero in January of 1929, when Popeye appeared in Segar’s Thimble Theatre comic strip. The rest is entertainment and cultural history.

Now, 105 years after his birth, Google is paying homage to the legendary cartoonist with a Popeye Google Logo. This is something Google does on occasion to remember people and events that have touched our culture. H.G. Wells, the Bar CodeConfucius and even Sesame Street have received the honor.

The design for this logo is absolutely fitting; it pays tribute to Popeye’s old comic book roots while capturing his core essence (a.k.a. his beloved spinach). This logo is one of the more nostalgic ones that Google has released. Luckily, E.C. Segar’s character still lives on in reruns and in the Popeye comic strip now drawn by Hy Eisman.

Thanks to Mashable for a great post on this!

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Online media turn (RED) for World AIDS Day

December 1, 2009

To raise awareness for World AIDS Day (December 1), many sites have joined the (RED) campaign and added special features to their homepages and sites. From turning certain campaign hashtags red when tweeted and
promoting (RED) campaign pages to directing visitors to resources, Twitter, Facebook and Google have all joined the fight to raise awareness.

The (RED) campaign fights AIDS in Africa.



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‘Next year’s Twitter? It’s Foursquare’ by Pete Cashmore

November 24, 2009

We love Pete Cashmore’s insight into the future landscape of social media.

Next year’s Twitter? It’s Foursquare

By Pete Cashmore, Special to CNN, November 19, 2009 1:18 p.m. EST

Editor’s note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He is writing a weekly column about social networking and tech for CNN.com.

London, England (CNN) — As 2009 draws to a close, with Twitter undoubtedly this year’s media darling and Facebook continuing on its path to global domination, you may wonder which social-media service will become tech’s poster boy in 2010.

Among the Web’s early adopter set, the answer is nearly unanimous: Foursquare.

While the technology landscape is ever-changing, I’d argue that Foursquare already has aligned itself to become next year’s mainstream hit.

The Twitter connection

Birthed by the team that brought us the mobile social network Dodgeball (acquired by Google in 2005 and later shuttered), the location-based mobile startup serves a simple purpose: It lets an individual share his or her location with a group of friends.

Foursquare ventures beyond utility, however: It’s a virtual game in which participants earn badges for checking in at various locations; those that check in most become a venue’s “mayor.” By all accounts, this mechanism is as addictive as Twitter, Facebook or checking your e-mail on a BlackBerry.

Originally launched as an iPhone application and seeded by the young early-adopter set in cities such as New York and San Francisco, the site’s founders were able to leap from a ready-made springboard: Twitter.

With users’ “check-ins” being posted to the messaging service, Foursquare was able to gain a foothold in much the same way YouTube built its lead from videos embedded in MySpace pages.

The parallels with Twitter are numerous. As technology early adopter and popular blogger Robert Scoble wrote in September: “Go back three years ago. Twitter was being used by the same crowd that is playing with Foursquare today.”

The similarities don’t stop there: Twitter first took hold at Austin’s South By Southwest festival in 2007; Foursquare made its debut at SXSW 2009. Members of both founding teams have previously built successful social startups; both those startups were sold to Google.

The two companies share investors, too: Union Square Ventures is a backer, while Twitter inventor Jack Dorsey made an angel investment in Foursquare. Other notable investors include the founders of Digg and Delicious, and famed angel investor Ron Conway. Union Square Ventures’ Fred Wilson observed that Foursquare’s first round financing was “among the most competitive early round financings I’ve seen in a long time.”

Foursquare’s power play: Platform for developers, retailers

This week Foursquare debuted the singular piece that launched Twitter into the stratosphere: an API. This application programming interface allows third-party developers to build anything they desire on top of Foursquare’s location-based social network.

It’s been shown time and again that once these ecosystems gain momentum, potential competitors face an arduous task. From Flickr to Google Maps to Twitter and beyond, it’s clear that early critical mass — having enough users and applications to make a service invaluable — sets the stage for a landslide victory.

Google’s Android, entering the mobile platform wars long after the iPhone App Store had served up a veritable smorgasbord of apps to its army of users, is evidence of the chicken-and-egg problem that arises for new competitors: What’s the incentive for users and developers to switch to a smaller, less visible platform once a leader has emerged?

With the launch of its API, Foursquare looks set to capitalize on this “rich get richer” phenomenon before others can make a play. Foursquare is doing more than wooing users and developers, however: It’s also courting local bars and restaurants.

“Foursquare for Businesses” is a platform for retailers wishing to offer special deals to Foursquare users: Check in to frozen desert maker Tasti D-Lite at two venues in New York, for instance, and you’re eligible for a discount.

Competitors abound

Nonetheless, multiple players are vying for victory in the location-based services market. Between GowallaLooptBrightkite and Google’s Latitude, Foursquare will by no means have an easy ride. While Gowalla debuted an early version at SXSW 2009 alongside Foursquare, both Loopt and Brightkite have a head start.

All of these services, I’d argue, lack the highly addictive game play that appears to have Foursquare users hooked.

Google is undoubtedly the 800-pound gorilla, but the fastidiously numbers-driven search engine has proven time and again that it cannot grasp social-networking dynamics — from Orkut to Friend Connect (its Facebook Connect competitor) to its failure to turn Google Video into a YouTube competitor.

One company may unwittingly squash Foursquare in its infancy: Twitter itself. The very service that propelled Foursquare to prominence is rapidly building out its location-based features, with a location API that directly challenges Foursquare. Twitter already has the critical mass of users and ecosystem of eager developers. If it executes correctly, the service could leave Foursquare in the dust.

In Foursquare’s favor: Young, fast-growing startups such as Twitter often find their engineering teams overstretched simply trying to achieve scale. Twitter has added less than a dozen new features since launch as preventing frequent downtime has become its greatest challenge.

Meanwhile, the overlap in investors means the Twitter-Foursquare relationship is unlikely to turn sour. Foursquare may network its way to the top in 2010 or find itself lost in an increasingly competitive landscape. Early adopters are betting on the former.

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Usability

October 23, 2009

Doesn’t this just say it all? This illustration succinctly shows why Apple and Google are having great success and what other companies are doing wrong in the simplicity department. It’s all about usability!

simplicity

(Illustration by Stuff that Happens.)

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People spend 3x more time on Facebook than Google

September 18, 2009

Source: Mashable

Back in July, we reported that Facebook had become the Internet’s ultimate time waster, with users spending an average of 4 hours, 39 minutes on it per month, more than any other site on the Web.

Since then, however, that number has only gone up. According to numbers from Nielsen Online, users spent an average of 5 hours, 46 minutes on Facebook in the month of August. To put that in perspective, that’s triple the amount of time they spent on Google!

In fact, the next closest site in Nielsen’s top 10 is Yahoo, which, despite still having huge traffic in time consuming areas like news, sports, and financial data, could only get users to stick around for 3 hours and 14 minutes on average during the month. YouTube, surprisingly, only occupied 1 hour and 17 minutes of the average user’s time.

Average monthly use

Of course, one of Google’s stated philosophies is that they “may be the only people in the world who can say our goal is to have people leave our homepage as quickly as possible.” However, that ethos was set in stone long before users started spending an inordinate amount of time on social sites – sites that now want to compete in search.

For now, Google’s answer seems to be extending its reach in search through other products – primarily its Chrome web browser and upcoming OS. But not having a strong presence in social networking remains the company’s Achilles’ heel, becoming ever more apparent as Facebook pulls away from the pack in usage stats.

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