Posts Tagged ‘Seth Godin’

Maybe next year… from Seth Godin

December 31, 2010

Maybe next year…

The economy will be going gangbusters

Your knowledge will reach critical mass

Your boss will give you the go ahead (and agree to take the heat if things don’t work out)

Your family situation will be stable

The competition will stop innovating

Someone else will drive the carpool, freeing up a few hours a week

There won’t be any computer viruses to deal with, and

Your neighbor will return the lawnmower.


You can ship, you can launch your project, you can make the impact you’ve been planning on.

Of course, all of these things won’t happen. Why not ship anyway?

[While others were hiding last year, new products were launched, new subscriptions were sold and new companies came into being. While they were laying low, websites got new traffic, organizations grew, and contracts were signed. While they were stuck, money was being lent, star employees were hired and trust was built.

Most of all, art got created.

That’s okay, though, because it’s all going to happen again in 2011. It’s not too late, just later than it was.]

-Seth Godin

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Seth Godin’s ‘Five Rules for your About Page’

October 5, 2010

Five rules for your About page

When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance.

Here are some helpful guidelines (okay, they’re actually imperatives):

1. Don’t use meaningless jargon:

… is a recognized provider of result-based online and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients, … is committed to the ongoing mastery of the latest online platforms – and to providing continuously enhanced aggregation and optimization options.

2. Don’t use a stock photo of someone who isn’t you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better. 3. Make it easy to contact you. Don’t give a contact address or number that doesn’t work. 4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates. 5. Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they’re both interesting and true.

You Rock

March 8, 2010

In a day overtaken by client meetings, morning sickness, bills, and the other wonderful things that come along with life, this quote from Seth Godin was especially poignant. Enjoy. 

“You Rock.

This is deceptive.

You don’t rock all the time. No one does. No one is a rock star, superstar, world-changing artist all the time. In fact, it’s a self-defeating goal. You can’t do it.

No, but you might rock five minutes a day.

Five minutes to write a blog post that changes everything, or five minutes to deliver an act of generosity that changes someone. Five minutes to invent a great new feature, or five minutes to teach a groundbreaking skill in a way that no one ever thought of before. Five minutes to tell the truth (or hear the truth).

Five minutes a day you might do exceptional work, remarkable work, work that matters. Five minutes a day you might defeat the lizard brain long enough to stand up and make a difference.

And five minutes of rocking would be enough, because it would be five minutes more than just about anyone else.”

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Words of wisdom from Seth Godin

December 15, 2009

“The reason social media is so difficult for most organizations

It’s a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”

For more from Seth, check out his blog.

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Seth Godin’s reading list

September 10, 2009

We loved stumbling upon Seth Godin’s one-page guide to books he’s been reading lately. Here are some of books on the list, but check Squidoo for the full list and more information on these great reads.

“A wide variety of topics, but each of them are worth some of your time. Listed here in no order whatsoever, all my royalties go to charity. Books are still the best idea value in the universe.” -Seth Godin

Happy reading!

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