Posts Tagged ‘community’

Putting your money where your word-of-mouth is

July 31, 2009

While many advertising channels have experienced their spending slow, in 2008, word-of-mouth advertising grew 14.2 percent. Spending behind this word-of-mouth marketing hit $1.54 billion last year, according to PQ Media. (The largest amount of marketing dollars—$832 million—was put toward word-of-mouth strategy and consulting.)

Word-of-mouth tactics include buzz, influencer, community and viral marketing. Marketers used Twitter, Facebook and MySpace to research consumers, and spending increased 26 percent in those channels.

“Brands value and invest in w-o-m,” said Patrick Quinn, CEO of PQ Media, in a statement. “Our research indicates that brands are allocating more of their budgets to long-term w-o-m campaigns, executing effective online and offline activities that resonate with consumers and their core groups. Despite impressive growth in the industry, w-o-m remains just a fraction of the overall advertising and marketing landscape. But, double-digit growth in this economic environment is a strong sign of an increasingly prevalent roles in the future.”

PQ Media is forecasting the w-o-m spending will increase another 10.2 percent this year despite the recession.

Check out this article written by Kenneth Hein for more information.

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Why is sharing your content so important?

July 20, 2009

How much value does an idea have if it lives only in your head? In today’s world, very little.

Sharing changes everything. It transforms the way you interact with your community. It builds relationships.

“Sharing is much more important than protecting all of your ideas,” says Loic Le Meur, web entrepreneur and Seesmic CEO.

Adam Ostrow at Mashable posted some data today from AddToAny, creators of a popular widget that offers users on content sites an easy way to share stories across multiple social media sites.

“According to AddToAny, Facebook now dominates sharing, with 24 percent of shares from the widget consisting of users posting items to the social network. That handily beats out email (11.1 percent) and Twitter (10.8 percent), making the world’s most popular social network also the most popular service for sharing content. This is undoubtedly welcome news at Facebook, as the site continues to emphasize sharing and readies its own real-time search engine.”

Even more reason to get on the Facebook bandwagon…stop hiding from your high school friends.

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