Posts Tagged ‘YouTube’

Recruiting through Social Media

May 30, 2012

“Social media touches every facet of business and is more an extension of good business ethics.”

-Erik Qualman, author of Socialnomics

When recruiting through social media, think of these tools in the following ways:

1) FacebookThe Coffee Shop. Fans see updates in real time so you can post about job openings, trade shows, etc. You can also create pages for job listings.

2) TwitterThe Speed Date. Include links to job postings. Can post several times a day. You can get conversations started here very easily.

3) Your BlogThe Open House. Your blog shows off your business’ personality and is a great venue for posting job openings.

4) LinkedInThe Networking Event. Users can follow your company page and you can post jobs inexpensively on your Career page.

5) YouTubeThe Public Access Cable Channel. Videos can showcase your company so prospects can “meet” the people or place they will be working with/at. You can also create a recruiting “commercial”.

For more information on recruiting through social media, click here.

Tips for Authentic Social Media Engagement

April 30, 2012

If you want your brand’s social media presence to be viewed as authentic, you need to know what your brand stands for and know what is important to your audience. Above all, you must always be honest. Here are three tips that will help your brand’s social media presence appear authentic.

1. Focus on the individual.

Individuals are the most important asset to your brand when it comes to social media, because they provide a real human perspective on the web. When reaching out to your audience, remember your audience is made up of individuals. Try to steer clear of referring to them in the masses, which will take away your brand’s authentic feel.

2. Listen up.

Your brand’s social media presence should remain a form of two-way communication. It’s important to constantly be aware of feedback given by your audience. You also need to be tuned in to what is important to your audience. This will allow you to provide content that your audience is asking for.

3. Keep it real.

Today, millennials can spot an inauthentic brand from miles away. Growing up with the Internet, they have high expectations of what brands should provide them. Millennials expect brands to reach out to them with a real voice, and they want a brand that promotes public engagement.

Use these tips to create an authentic social media presence for your brand. Being authentic on social media sites can be the factor that puts your brand above others.

Six Trending Social Networks to Watch

March 26, 2012

1. Path

Path acts as an online journal that allows you to keep in touch with friends by posting pictures, travel updates, and the music you are listening to. Path also allows you to share your updates on Facebook, Twitter, and Tumblr.

2. Banjo

Banjo is a location-based tool that alerts you when friends are nearby. You can connect your Facebook, Twitter, Foursquare, and Instragram accounts, and Banjo will alert you when those connections are nearby as well. This tool also tells you about popular activities nearby.

3. Glancee

Glancee is also a location-based tool that helps you discover nearby friends. This tool also lets you keep notes about your encounters and events.

4. Localmind

Localmind is a tool that gathers information from users about nearby events, restaurant specials, and attractions. This tool is similar to Foursquare; users can earn karma points for posting advice for others around their location.

5. Fancy

Fancy is very similar to Pinterest. This tool allows users to “fancy” products they love and file them into categories. The difference between this tool and Pinterest is that Fancy allows users to actually purchase the products right from Fancy.

6. Gogobot

Gogobot is also similar to Pinterest but for travel content. Gogobot allows you to plan vacations by looking at other recommendations and share your own travel stories and recommendations to others.

 

Do you use any of these social networks on the rise? Which ones are your favorites? Pros and cons? We would love to hear your recommendations!

Successful Social Media Contests

March 19, 2012

Our previous blog post provided tips on how to successfully create a social media contest. Here are a few social media contests that companies implemented that were both highly successful and creative!

1. Citizen Eco-Drive

During the 2011 U.S. Open, Citizen Eco-Drive, a sponsor of the competition, ran contests on Facebook and Twitter offering a free watch to a daily winner. In order to win, people had to follow, like, retweet or answer trivia questions. This contest was successful because of the easy entry, great prize and huge fan engagement.

2. Bing

Bing, a popular search engine, created a jingle contest where users uploaded a video of their “Bing Jingle” for a change to win a prize. This contest was promoted across its social media outlets and resulted in increased engagements and word-of-mouth marketing.

3. Dodge

Dodge recently launched the “Find the Dodge Journey” campaign, which was a real-life scavenger hunt with the prize being a free car. Dodge used YouTube to create viral videos that hyped up the exciting adventure.

4. Basecamp

Basecamp, a web-based project management tool, recently created a “Tell A Friend” contest that offered a discount to new users that signed up through references of a friend. This contest successfully promoted word-of-mouth marketing through friends and co-workers.

5. Carnival Cruise Line

Carnival Cruise Lines recently launched a social media contest asking participants to create a “Didja Ever” list, or a bucket list. By submitting a “Didja Ever” list, participants were entered to win numerous prizes, one being a free trip for two on one of its popular cruise ships, Carnival Magic. This was an extremely successful campaign and helped them gain more than 1 million Facebook likes.

For more successful social media contests, check out Mashable’s article, 10 Companies That Hit the Bullseye With Online Contests. 

Launching a Social Media Contest

March 14, 2012

In the past, we have created fun Facebook contests for our clients that have successfully increased “likes” and page activity. Something as simple as giving away a gift card or a unique item will generate interest and activity on social media platforms. Mashable’s article on how to successfully launch a social media contest provides great tips and insight. Here are some tips that we have found helpful.

1. Know who the contest is targeting and why.

The first step of creating a contest is understanding your target audience and the objectives you want to come from the contest.

2. Make the contest rules simple.

Be sure that the entry process of the contest is easy to understand. Also, make sure the requirements of the contest are clearly explained and laid out.

3. Continuously communicate.

It is important to continuously communicate to your audience throughout the entire contest. Communication should target both prospective contestants and active participants. You should also communicate to your audience after the contest is over, such as announcing the winner and thanking them for participating.

4. Learn from your experience.

Once the contest has ended, take the time to learn what succeeded and what failed. Use this evaluation as an opportunity to improve your future contests.

These tips, along with experience, will help you start and improve contests for your brand and for your clients.

A Lawyers Take on Social Media

July 11, 2011

Recently, we have had numerous law firms contact us with an interest in social media. This is a fun challenge for us, given the clients do not know much about social media and wonder why they should have a social media presence in the first place.

This article and video we ran across are very helpful in explaining why law firms should take social media into account. It is not common to find a previous Public Relations specialist working for a law firm; Vivienne Storey’s perspective is definitely something to take into account when faced with this issue.

Staggering Mobile Statistics

April 13, 2011

We attended Social Slam today in Knoxville and had a blast! We learned many different uses of social media and many helpful tactics.

Christina Kerley, one of the keynote speakers and one of the world’s most respected authorities on mobile marketing, showed this video of remarkable statistics about mobile marketing.

Did you know that 60% of all Internet usage is spent on social networking sites?

Are you part of the 70% of smartphone users that sleep with their smartphones?

We now spend more than half of our day consuming media.

It has been forecasted that in 3-5 years, mobile phones will be the “first screen” internet device.

Enjoy  the video, we did!

YouTube Marketing Mistakes

March 29, 2011

Over the past couple of years, we’ve been delving into the world of YouTube. With our clients, we use YouTube to post testimonials, demonstrations, tutorials and other informational clips. We are constantly brainstorming and discovering new ways to use this new and highly-effective social media tool, so this article by Mashable has been helpful to us.

Mashable recently released an article on the Top 5 YouTube Marketing Mistakes Committed by Small Businesses. This article contains advice from three top experts on video marketing and how they recommend avoiding these top five YouTube mistakes:

1. Having Unrealistic Expectations

When small businesses upload a video, they believe that in order for it to be successful, it must be viewed by millions.

“Remind yourself that having a video go viral is a notable success, not the norm,” says Matt Smith, director of strategy at digital agency The Viral Factory.

No matter how good the video content is, you can’t just upload it to YouTube and wait for viewers to watch it. Businesses need to have a strong and well thought out promotion and distribution plan.

We use other social media outlets, such as Facebook and Twitter, to share YouTube videos.

2. Thinking Small

Keeping realistic expectations is important, but don’t weigh out the possibility of your video going viral just because you’re a small business.

“There are plenty of small brands that think they need to be a Nike or an Adidas to be successful in social video,” says Sarah Wood, founder of social video distribution and engagement company Unruly Media. “This is simply not true! Any brand, large or small, can score a hit in social video.”

3. Treating a Viral Video as a Commercial

Don’t limit your video content to an ad on a limitless new media outlet.

“When you go into online video with the understanding that it can do more than just sell a product or service, you’re already ahead of the game,” says Justin Gonzalez, social media strategist for Bars+Tones, creative video agency.

YouTube is a social media site where people want to engage in fun content, so don’t limit your company to the old sales pitch style.

4. Putting All Your Eggs in the YouTube Basket

“Youtube My Facebook” from Cedric Vella on Vimeo.

YouTube is one of the biggest social media platforms, but definitely not the only one!  We try and use YouTube as much as it seems fit, but for some of our clients, YouTube is not the best social platform.

“Businesses that want to leverage the word of mouth potential of social video need to focus away from just YouTube and explore the world of social video that exists beyond YouTube, Twitter and Facebook,” says Wood.

5. Basing Success on View Counts Alone

Most businesses upload content on YouTube and anxiously watch the numbers increase and wish to get 1 million views. Although achieving 1 million views is impressive, you can’t base your success on the number of views; meaningful engagement is what matters. Of course we love seeing our number of views increase, we like to watch for comments for viewers, which can give much more feedback and be much more meaningful.

“Sometimes marketers get bogged down in looking at the metrics and trying to determine whether the number of video views really made a difference in the bottom line, or whether it was just enough to build buzz around the product or service,” says Gonzalez. “When you can clearly define why it’s necessary for your business to be on YouTube, you’re ready to move on to the next steps.”

Keep these YouTube mistakes in mind as you begin experimenting with it as a marketing tool.

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