Posts Tagged ‘interactive media’

5 Ways Your Company Can Use Twitter Hashtags

September 26, 2012

If your company has a Twitter account, hashtags, better recognized as #,  should be a part of your social media strategy. Follow these five tips to improve your company’s hashtag strategy.

1. Look for Business-Specific Conversations

If you use Twitter for one thing, use it to learn from others. Look for hashtags such as #smallbiz or #socialmedia to find advice, resources, and influential people to follow. While using these hashtags to learn and gain advice is great, step into the conversation once and a while. Using a hashtag about a subject you’re interested in will put you in the conversation and will allow other people to engage with you too around that topic.

If you want to jump into a more specific conversation, narrow down the hashtag. For example, looking for a business savvy person to follow? Try #entrepreneurs. Wanting to meet new people? Try #networking.

2. Keep it Simple and Consistent 

When tweeting about a new blog post about creating and developing mobile apps, don’t do this: #MobileAppCreationandDevelopment. Try this: #mobileapp #development #design. Overwhelmingly long hashtags are hard to read, making your tweet buried in the mix, and also aren’t search-friendly.

3. Create Your Own Hashtag

Large and small companies can create their own hashtags, and they should! Hashtags are a great way to generate buzz around just about anything! For example, Domino’s Pizza told followers to tweet #letsdolunch. When the number of tweets reached 85,000, Domino’s split prices in half during lunch that day. Get creative! Hashtags are a fun way to engage with you followers and be more than just a Twitter account.

4. Organize Social Dashboards by Hashtag

Whether you use HootSuite or TweetDeck, using a social dashboard can conveniently keep you up-to-date with relevant hashtags for your company. You can create specific columns by social network, search term, or hashtag.

5. Take Advantage of Follow Friday

Micah Baldwin, CEO and Chief Community Caretaker of Graphic.ly, announced on Twitter that he would suggest people to follow every week. This trend took off with the hashtag #FollowFriday and has now been shortened to #FF.

You can use Follow Friday in two ways. You can create a list of great people to follow and try to fit as many of them as you can in a tweet using the hashtag #FF. You can also group your favorite followers in categories. For example, tweet #FF #entrepreneurs and then list the entrepreneurs you like following. This is a great way to contribute to the conversation while letting people know you like following them at the same time.

These are just 5 ways to use hashtags. What are some ways your company uses them?

Below is a current example of how our business used hashtags in the hiring process.

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Tips to Increase Your Twitter Presence

June 28, 2012

Calling all Twitter users! Whether you’re new to Twitter and you’re trying to build your follower base or you’re not-so-new to Twitter, if you’re wanting to increase your followers’ engagement, here are 5 simple tips you can use to build your follower foundation. Keep in mind, you can use these tips for your personal Twitter page or your business/brand’s Twitter page. 

1. Personalize Your Page

Take advantage of all the opportunities Twitter provides to personalize your page and have it represent who you are, what you’re interested in, or what you’re looking for. The left side of your Twitter page should be your primary focus. There you can put photos, logos, or contact information. For bigger brands or public figures, validating your account is a good idea. Also, use the “about” section wisely and put together a to-the-point and effective bio. When followers can quickly get a sense of who you are and what you’re about, they’re more likely to follow you. 

2. Ask Interesting Questions and Ask for Help

Create conversation; don’t wait for the conversation to come to you. Your followers are a great resource for feedback and help. If you’re a brand, questions don’t have to necessarily be about your products or services– asking someone’s opinion and making it clear that it’s appreciated goes a long way. Be creative and make it fun! 

3. Re-tweet and Reply (in Moderation)

Re-tweeting (RT) and replying to tweets is an easy and effective way of acknowledging your followers and letting them know you find their tweets valuable and informative. But most of all, this lets them know you appreciate their following. 

However, make sure your re-tweets and replies are balanced. Creating conversation is important, but remember that you don’t want your Twitter feed to turn into a long list of “@reply” posts. If anything, this will decrease your number of followers, because most of them don’t have the patience to look through the conversation to find out what it’s all about. 

4. Post Relevant Updates

By posting relevant and informative information and links, followers will start to consider you as a good source of information and will find it worthwhile to engage with you. 

5. Go Back to the Basics with Follow Friday (#FF)

Putting some time and thought into a #FF post is worthwhile and a great form of engagement. It’s an easy way to give a shout-out to your favorite followers and let them know you acknowledge and like their tweets. It’s also a quick and effective way to make a recommendation to the rest of your followers on who to follow. 

What tips do you use to get the most out of your Twitter account? We’d love for you to share. 

Facebook Coupons: The Key to Engagement

May 21, 2012

A recent study from a report by Wildfire Interactive looked at 10,000 random Facebook campaigns to see which got the highest response rates and earned media. The first thing the study revealed is the lack of correlation between the two; campaigns that got the most earned media did not get the highest response rates. 

If the purpose of your campaign is to increase engagement among fans, offering coupons is the way to go.

If you want fans to share the posts of your campaign, use “pick your favorite” queries, quizzes and trivia contests. 

The report touches on why some campaigns tend to be more sharable among fans. One reason could be questions allow the fan to discover more about his or her personality. Another reason could be the fan wants to show off among his or her friends: quizzes show the fan’s knowledge and “pick your favorites” allow the fan to share his or her opinions with others. 

This study shows broadly that coupons can increase engagement, while quizzes and contests can increase “shareability”. More specifically, this study shows that adding personality to campaigns and allowing fans to share his or her personality is the key to a successful Facebook campaign.

A full version of Wildfire’s report is available here

Tips for Authentic Social Media Engagement

April 30, 2012

If you want your brand’s social media presence to be viewed as authentic, you need to know what your brand stands for and know what is important to your audience. Above all, you must always be honest. Here are three tips that will help your brand’s social media presence appear authentic.

1. Focus on the individual.

Individuals are the most important asset to your brand when it comes to social media, because they provide a real human perspective on the web. When reaching out to your audience, remember your audience is made up of individuals. Try to steer clear of referring to them in the masses, which will take away your brand’s authentic feel.

2. Listen up.

Your brand’s social media presence should remain a form of two-way communication. It’s important to constantly be aware of feedback given by your audience. You also need to be tuned in to what is important to your audience. This will allow you to provide content that your audience is asking for.

3. Keep it real.

Today, millennials can spot an inauthentic brand from miles away. Growing up with the Internet, they have high expectations of what brands should provide them. Millennials expect brands to reach out to them with a real voice, and they want a brand that promotes public engagement.

Use these tips to create an authentic social media presence for your brand. Being authentic on social media sites can be the factor that puts your brand above others.

A Lawyers Take on Social Media

July 11, 2011

Recently, we have had numerous law firms contact us with an interest in social media. This is a fun challenge for us, given the clients do not know much about social media and wonder why they should have a social media presence in the first place.

This article and video we ran across are very helpful in explaining why law firms should take social media into account. It is not common to find a previous Public Relations specialist working for a law firm; Vivienne Storey’s perspective is definitely something to take into account when faced with this issue.

Don’t Blow It – The Nasal Allergy Game

November 17, 2009

With the growth and expansion of social media, it seemed like an ideal opportunity to step out of what we’ve been doing traditionally and do something completely different to engage in that new area.”
—Julie Lux, Nasonex, director of global product communications and advocacy realtions

After conducting research on their target audience—mainly women ages 25-50—Nasonex decided to use an online game to promote its Nasonex allergy medication, reminding consumers that allergies happen year-round.

“Don’t Blow It” engaged consumers in a new way. Nasonex introduced it in the spring allergy season, and the game featured links and widgets that enticed users to click through to Nasonex.com or share the game on Facebook. They spread the word through a group of select bloggers and traditional media, including health writers and TV weatherman who often talk about pollen count.

In the fall, Nasonex unveiled the “Name Ronnie Nose’s Dog Contest,” and promoted it via dog and pet bloggers and writers.

They also partnered with American Forests to donate one low-allergenic tree for every new user who played the game.

More than 11,000 unique visitors to the site have played the “Don’t Blow It” game, which means 11,000 tress have been planted, and the dog-naming contest has received over 500 entries.

Nasonex plans to update the game each season, continuing to educate users on allergies year-round. Lux says, “There is still life in this particular game…We’ll continue to look for new ways to spread the word about treatment of nasal allergy symptoms.”

Reference: PR Week

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It’s never too late to start

August 26, 2009

For the social media novices out there who are wondering “Is it too late to start?,” the answer is no. The fact that you haven’t started using social media may work to your advantage, because you can take the time to learn about it before jumping in.

Here are some great tips from The Marketing Blog:

  • What do you want from social media? Think about what you want social media to do for you. Are you trying to promote your company or product? Do you want to establish yourself as an expert? Focus on the purpose and that can help you successfully implement a comprehensive social media plan.
  • Create a detailed plan. For those of you who read my blog regularly, you know that I’m all about planning – to a degree. Here are some things you should write down: Social Media Sites where you want to be included. What will be your theme? What steps are involved (registering for accounts, placing icons on your web site or blog, including references to profiles in your signature line, etc.)? Who will be managing day-to-day tasks?
  • Assemble a team. Who’s going to be executing on your social media strategy daily? If you haven’t figured it out already, it’s a lot of work. Assemble a team, use automation tools, or hire resources via eLance.com.
  • Establish goals. What are you trying to achieve on each social media platform? How many followers? How many fans? By when? Consider the outcome you’re striving for and you can quickly achieve your goals.
  • Be realistic. It takes time to get comfortable with social media and achieve the goals you’re striving to hit. Start slow but remain consistent in your efforts to succeed online. The key is to stay with it. Just like the social media sites themselves, it takes time to hit critical mass – but once you do, you’re golden.

So decide which sites (Twitter, Facebook, LinkedIn, etc) will be the most helpful in achieving your goals, sign up and get started!

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Twitter is not just for microblogging

August 25, 2009

Sourced from Barb Dybwad at Mashable

“13 Things To Do On Twitter Besides Tweet”

Tired of delivering the typical stream of status updates on Twitter? Why not try some of the following ideas for other things you can do with the service?

Thanks to an open API and a philosophy of interconnectivity, Twitter’s vast array of third-party services has you covered on a number of alternative uses for the famed microblogging tool.

Let’s take a look at a few of them.

1. Share Files

A service called FileSocial provides a great way to send files smaller than 50 MB. Simply sign-in with your Twitter credentials to share your file with all your followers. FileSocial uses OAuth to log you in, which is more secure than asking for your Twitter username and password.

If you want to send a person-to-person file privately, check out FileTwt. You’ll have to sign up for an account on the site to enable private file-sharing up to 20 MB in size. The downside is they don’t use OAuth for authentication.

2. Exchange Business Cards

Routinely running out of those business cards made of dead trees? Work in an industry where almost everyone you meet is on Twitter? Check out twtBizCard, a simple service that lets you set up an electronic business card that can be easily tweeted to your new contacts by sending them an @reply with the hastag #twtBizCard.

When you sign up, the service will pull in the data from your Twitter profile as starter information, and you can add other details to customize your card.

3. Share Music

Music lovers have a lot of options in this category (see 10 Ways to Share Music on Twitter). Depending on exactly what you want to do, you might want to check out a few of these. For example, Blip.fmis very much like Twitter but specifically for music, and can integrate with your Twitter account to share what tracks you’re listening to or “blipping.”

To that list we’d also like to add Songza, a very easy to use music search engine that lets you easily tweet any track you’re listening to by clicking the song name and selecting the “Share: Twitter this” option.

4. Share Images

The media-specific Twitter tools abound, with a goodly number of options available for image sharing here too. Perhaps the “classic” service here is Twitpic, but even beyond image hosting services there are a number of alternative methods for sharing photos on Twitter by SMS, email and more.

To this list we’d also like to add that Flickr added Twitter posting earlier this summer as well, so if you already use Flickr to host your image collection, this is a great way to also share photos to Twitter in one fell swoop.

5. Share Videos

To round out the media-specific categories, there are also third party services lining up to help you share video on Twitter as well. From TwitVid.io to Tweetube (which handles other sharing duties as well), there’s probably a service out there to cover your needs.

We’d also like to add TwitVid.com and 12seconds.TV to that list. The latter perhaps obviously limits you to only 12 seconds’ worth of video, but it meshes well with the spirit of Twitter’s 140 character homage to brevity.

6. Raise Money

It’s still an emerging trend, but Twitpay is out in front of the microtransaction platform pack on Twitter. It’s a hot space that Facebook is looking to get in on as well.

There are still some limitations to using Twitpay as a Twitter payment platform, but for the adventurous there could be money to be made from selling your own wares via the service. Or, take a cue from Wi-Fi startup SkyBlox, who used Twitpay to raise a portion of their funding via Twitter.

7. Lobby for Health Care Reform

Want to bring a little participatory democracy to your Twittering? Check out Tweet Your Senator, a feature of the President’s website that mashes up Twitter with Google Maps to help you send a message to your Senator about healthcare reform legislation.

8. Screencast

Looking for a one-stop shop to whip up a quick screencast and distribute it on Twitter? Check out Screenr, a screencast tool with seamless Twitter integration.

You have 5 minutes to record your videos including the ability to pause and restart, and you can preview the screencast before sending it out.

9. Play Games

Love it or hate it, interactive Twitter-based game Spymaster can be addictive if you play it, or insanely annoying if you don’t. If you’re interested in playing, or just finding out more about the mechanics of the game and what it’s all about, be sure to check out our comprehensive Complete guide to Spymaster. And please don’t assassinate us.

Spymaster isn’t the only game in town, either. Check out some of these other alternatives for getting your Twitter game on as well.

10. Social Bookmarking

Delicious, diigo, et al feeling like too much overkill? Or just looking for an easy way to archive the links you share on Twitter?

Enter Fleck Lite, a simple bookmarklet-based tool that will both generate a shortened URL based on the page you’re sharing and archive the collection of links you’ve shared for later reference. If you share a lot of links on Twitter and want a convenient way to remember them for later, definitely give this one a try.

11. Be Someone Else

Ever wanted to know what Twitter looks like through another user’s eyes? Wonder no more: cTwittLike is an application that lets you see the Twitter stream someone else would see. Just enter the Twitter name of the person whose shoes you want to walk in, and you’ll get a list of the latest tweets from the users being followed by that person.

Unfortunately, due to lots of attention from the interwebs this app is currently down. But hopefully you’ll be able to return to your regular schedule of Twitter voyeurism soon.

12. Start a Petition

Looking to change the world but don’t know where to start? Petitions are a powerful tool organizers have been using for decades to raise awareness, demonstrate support for an issue, and bring people together around a common cause.

Check out several startups helping you start petitions on Twitter, from Act.ly to Twitition and more.

13. Find a Job

This is sure to be a popular one in today’s economy, or lack thereof. No single service will seal the deal for you, but check out our guide to landing your next paycheck via Twitter.

From finding new people to follow in your industry to making use of tools like TweetMyJobs, Twitter offers an unprecedented chance to find out about new opportunities and connect with potential employers in real-time.

What else can you use Twitter for besides our daily dosages of pointless babble? Let us know in the comments!

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Politics on YouTube

August 22, 2009

It’s the end of the work week and whether Republican or Democrat, this has got to make you laugh. Once again…the power of YouTube at its best.

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How to make money on YouTube

August 20, 2009

I am a huge follower of Gabe Strom and this video is one of my favorites. (I am specifically posting this for you Ben Ward)!

Using Ronald Jenkees’ success as the focus, Gabe lets us in on a few secrets to making cash on YouTube.

Check it out.

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