Posts Tagged ‘Google Alert’

Hiring with Twitter

September 6, 2009
Twitter’s uses are constantly increasing, and the site’s versatility is now being used to find employees. As more and more job searchers look for positions via Twitter, organizations should take this opportunity to find candidates in a new way.
“If you’re constantly on the lookout for talent, your goal is to create what I call a ‘pull’ strategy for recruitment — you want to pull candidates in even when you’re not actively searching for them. This contrasts with what a lot of companies do, which is wait for an opening to occur and ‘push’ out employment ads in order to attract job seekers. On the surface this might sound easy, but it does take some planning. You need to build a foundation so you’re not viewed as just constantly recruiting,” says Mashable writer Sharlyn Lauby.
Here is Lauby’s list- “5 ways to leverage Twitter to find employees:”
  1. Connect with People in Your Industry or Local Areas. Get to know nearby Tweeters. Use apps like TwitterLocal or Tweetmondo to find local users; these online contacts can become face-to-face contacts via Tweetups, and can aid in finding good candidates.
  2. Organize your Connections. Make sure to keep Twitter friends separate from business contacts. Use applications like Tweetdeck or Seesmic to help.
  3. Post Jobs Directly (and Get Your Network to RT Them).
  4. Search using Hashtags (or Create Your Own!). Hashtags are essentially a way for Twitter users to organize tweets under topical tags that are included in the tweet itself. You can use a hashtag of a job opening to have it show up more readily in search queries.
  5. Set up Alerts. Use alert systems like Google Alerts and Notify Me to see what jobs are being offered. You can also see if anyone else on Twitter is recruiting for a specific position you are interested in.

For more information about hiring with Twitter and the list above, check out this Mashable post.

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What are people saying about you online?

August 10, 2009

Have you ever wondered what is being said about you or your business online? Google Alert and Tweetbeep are tools you can employ to monitor what’s being said about your company, brand or name.

iGoogle is a dashboard you can personalize with widgets and feeds, including Google Alert. This alert service watches blogs and websites and will notify you when anyone mentions a word you have input.

Tweetbeep is one of the existing Twitter monitoring services. This tool can be set up as an alert or to send you an email each day with every mention of you or your brand.

Although it may seem like something you would rather be in the dark on, it’s important to be aware of the things the online community is saying about you, your company or your brand. With this information, you can correctly deal with the negative or positive feedback.

Johnson and Johnson recently discovered the power of social media backlash after releasing an ad that outraged mothers. Read this article to get the full story of the Motrin Moms.

For instructions on setting up Google Alert and more information on monitoring, check out this Spark Plug article.

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