Posts Tagged ‘viral’

Brett Erlich’s “Viral Video Film School”

February 2, 2010

Brett Erlich is a writer, producer and co-host of Current TV‘s pop culture show infoMania. Erlich hosts with Conor Knighton, Sarah Haskins, Ben Hoffman, Bryan Safi and Sergio Cilli.

(Current TV is a media company led by Al Gore and Joel Hyatt featuring “pods,” or short programs, many of which are user-generated.)

Erlich hosts several segments on the weekly infoMania series, including “Viral Video Film School.”  The “Film School” segments air bi-weekly and feature Erlich giving comedic and satirical ‘lessons’ for online fame-seekers as he analyzes various categories of viral YouTube hits. (In turn, some of the videos he has created have gone viral. His video on YouTube’s Biggest Showoffs has 2,176,406 views to date.) 

Enjoy a few of Erlich’s ‘lessons:’ 

 YouTube’s Biggest Showoffs:

YouTube’s Worst Parents: 

Top Viral Videos of 2009:

Bookmark and Share

Viral happiness: Coca-Cola’s “Happiness Machine” video

January 27, 2010

A Coca-Cola vending machine is transformed into a happiness machine delivering “doses” of happiness. Where will happiness strike next?

1,172,085 views

We love Fast Company writer Ravi Sawhney’s take on the Coca-Cola “Happiness Machine.”

Coca-Cola’s New Video Proves Brand Happiness Can Be Viral

BY RAVI SAWHNEY Mon Jan 25, 2010

“Happiness is contagious, and that “contagious” quality is where design meets the market. Coca-Cola’s Happiness Machine video is a perfect example of how viral happiness can be. The brand’s first viral venture captures what happened when they placed a very special vending machine on a college campus. The video launched on January 12 and topped a million views today based solely on people sharing the video through Twitter, Facebook, blogs, and word-of-mouth. The people in the video and people spreading the video will forever share a memory that cements the association of happiness with Coca-Cola.”

Bookmark and Share

Yale friends create YouTube sensation

January 12, 2010

In this age of streaming video and constant sharing, creating multiple viral hits on YouTube is quite a feat, yet Yale students Kurt Hugo and Sam Tsui
make the task seem easy. 

This venture began when the friends got together to record a song. Kurt wanted Sam to sing the male part, but when the female singer didn’t show up, Sam ended up performing both parts. Kurt had the idea to put 2 images of Sam on the screen, then 3 images and so on, eventually leading to the 6-part Michael Jackson harmony that has been viewed nearly 4 million times on YouTube. 

Kurt produces the videos, creates the arrangements and performs the music, and Sam provides the vocals. The friends are now creating original music. 

Here are the numbers on the videos below:

Lady Gaga Medley: 1.47 million views in 1 month

Michael Jackson Medley: 3.98 million views in 5 months

“Don’t Stop Believing”-Glee: 3.7 million views in 7 months

We can’t wait to see what the future holds for these talented guys!

Bookmark and Share

“Elf Yourself” is back with a social media kick

November 13, 2009

In 2006, OfficeMax jumped into the viral scene with the Elf Yourself virtual greeting cards. Last year, 35 million cards were sent out all over the world.

The site lets you stick your head, your kid’s head, your friend’s head, anyone’s head, onto a dancing elf body. You manipulate the photo until it fits perfectly in the space and voila…a viral phenomena.

This year they’ve taken the social media route. You can now tweet a link to your Dancing Elf on Twitter, post it to your Facebook wall, or embed the video in your website/blog. There’s also an option to sign-in with Facebook Connect and use your Facebook photos in the “Elfing” process.

And, as if that’s not enough, you can pay $4.99 to download the video and save it for years to come…my kid’s gonna hate me for this some day.

Bookmark and Share

Chevron’s video shows new communication tactics

November 3, 2009

To combat a $27 billion lawsuit against Chevron-owned Texaco in Ecuador, Chevron produced a video to tell its side of the situation. The lawsuit accuses Texaco of polluting the rainforest, and the video includes interviews with Chevron executives disputing that the company is at fault. Former CNN correspondent Gene Randall was hired to narrate the video.

Picture 11
Days after the Chevron video appeared, a planned 60 Minutes segment aired on the lawsuit, which led to criticism of the company’s video production. The video did not explicitly state that it was made by Chevron, but it was posted on both the company’s corporate Web site and the company’s YouTube channel.

Dave Samson, GM of pubic affairs at Chevron, said the company created the video because it did not think coverage of the lawsuit was fair. The company directed reporters to the video and sent it to key stakeholders, and he believes they did so transparently. “Anyone who came across it would [know] that it was produced by us,” Samson said.

Video sourcing is an issue that’s plagued the PR industry before. In 2007, the FCC fined Comcast $20,000 for airing unidentified VNR on its stations. Simply putting a video online doesn’t make it a VNR, but given the increasing call for transparency from consumers, some believe the company should have done more, like adding a company logo. 

“The problem with the Chevron video is it misleads the public into thinking it’s a real news story,” said Rich Klein, VP at Beckerman PR and head of its law firm practice.

The video is indicative of new communication tactics in play for lawsuit defense. Klein noted that defendants and their attorneys are more willing to use media “to match what the plaintiff’s attorneys are doing.” Because of the viral nature of online news, the video’s corporate origins could become lost, so transparency would be maintained with a logo.

If the judge rules against Chevron, the company could face the largest damages award ever handed down in an environmental case, dwarfing the $3.9 billion awarded against ExxonMobil for the 1989 spill in Alaska.

Click here on the Chevron site for videos on the lawsuit and situation in Ecuador.

Bookmark and Share

Missed viral opportunity for Major League Baseball

September 17, 2009

Two days ago, during a Phillies baseball game, fan Steve Monforto caught a foul ball. After a few high fives with his family and friends, he handed the ball to his daughter, who immediately turned and threw it back onto the field. After the initial shock, Steve reached down and hugged his daughter. After all, she was only doing what she thought was the right thing to do!

Of course, the MLB caught this touching moment on video, but so did a lot of other fans in the stadium. The video immediately hit YouTube, creating quite a buzz. A scene as adorable as that one was sure to go viral, and Steve’s catch was pretty fantastic as well.

Unfortunately, the MLB didn’t see it that way. They pulled the YouTube video claiming copyright infringement and instead posted the video on the MLB.com site. Bad news is, there is no embed code on the video, so users can’t pass it along.

Yesterday, a handful of users took things into their own hands and began posting videos of the news recap instead—literally shooting video of their television set! We’ll see what the MLB has to say about it.

With social media at its peak, you’d think the MLB would have jumped on the opportunity to spread its brand, while at the same time sharing a great moment in baseball with the masses. Instead, they’ve decided to ban all fan-generated video, and are hoping people will head to their site to watch clips. It might happen, but it certainly squashes the viral potential user-generated content has proven itself to have.

Bookmark and Share

Oprah flash mob dance

September 16, 2009

The crowd at the taping of Oprah’s 24th Season Kickoff Party in Chicago did a special flash mob dance to the Black Eyed Peas live performance of the song, “I Gotta Feeling.” The group dance on Michigan Avenue in downtown Chicago started with one woman and quickly spread through the crowd of over 20,000 people. The massive choreographed dance left everyone in awe and Oprah yelling from the stage, “That was the coolest thing ever!”

The term “flash mob” is defined by Wikipedia this way:

A flash mob (or flashmob) is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

The producer, Michael Gracey, was also responsible for the famous flash mob dance at a Liverpool train station that was used for T-Mobile , but the Oprah flash mob was much larger in scale.

Chalk this one up to another viral success for Oprah.

Bookmark and Share

Putting your money where your word-of-mouth is

July 31, 2009

While many advertising channels have experienced their spending slow, in 2008, word-of-mouth advertising grew 14.2 percent. Spending behind this word-of-mouth marketing hit $1.54 billion last year, according to PQ Media. (The largest amount of marketing dollars—$832 million—was put toward word-of-mouth strategy and consulting.)

Word-of-mouth tactics include buzz, influencer, community and viral marketing. Marketers used Twitter, Facebook and MySpace to research consumers, and spending increased 26 percent in those channels.

“Brands value and invest in w-o-m,” said Patrick Quinn, CEO of PQ Media, in a statement. “Our research indicates that brands are allocating more of their budgets to long-term w-o-m campaigns, executing effective online and offline activities that resonate with consumers and their core groups. Despite impressive growth in the industry, w-o-m remains just a fraction of the overall advertising and marketing landscape. But, double-digit growth in this economic environment is a strong sign of an increasingly prevalent roles in the future.”

PQ Media is forecasting the w-o-m spending will increase another 10.2 percent this year despite the recession.

Check out this article written by Kenneth Hein for more information.

Bookmark and Share


%d bloggers like this: