Statistics on Facebook User Interactions

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A recent social media survey from Performics, a performance marketing firm, shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study shows that 27 percent will respond on the brand’s page, 26 percent from the newsfeed, and 20 percent from a social ad. 

The study also provided insight about branded content engagement: 44 percent of Facebook users are most likely to engage with branded content containing images, roughly 40 percent of users said they are likely to engage with status updates and 37 percent said they are likely to engage with videos. 

These statistics are based on the Performics Life on Demand social media survey, which studied 2,000 Americans who visit a social networking site at least once a day. 

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