Best Buy uses social media to improve 401k participation

In an effort to increase 401k participation, Best Buy turned to social media and created a video contest for employees. The company encouraged employees throughout the retail chain to submit videos that would motivate involvement in their 401k program. The plan worked, and Best Buy increased participation by 30 percent.

Check out the winning employee video:

Tags: 401k, Best Buy, employee participation, social media, video