How Pinterest Drives Online Sales

July 9, 2012 by

Recommended Read: The Social Media Bible

July 5, 2012 by

I recently started reading The Social Media Bible, by Lon Safko. I highly recommend this book to everyone; it’s full of great insight and interesting facts. Below are a few quotes I felt were worth sharing!

“The next most-asked question at my keynotes are ‘Where’s the ROI in social media marketing?’ and ‘How much money should I be spending on social media marketing?; My answer is always, remove the term social media from those questions and ask them again ‘Where’s the ROI in marketing?’ and ‘How much should I be spending on marketing?'” 

“Social media is only a new set of tools, new technology that allows us to more efficiently connect and build relationships with our customers and prospects. It’s doing what the telephone, direct mail, print advertising, radio, television, and billboards did for us up until now. But social media is exponentially more effective.” 

“Social media marketing is all about listening first, understanding the conversation, and then speak last.”

“Whether it’s a social network like Facebook or LinkedIn, Twitter or blogging, it’s about participating in that conversation and being there with a relationship when your prospect is ready to buy.” 

“By building relationships through social media, you build a more lasting trusted relationship that will result in more sales, fewer returns, and greater word of mouth.”

“The reason for Twitter‘s success was best put by Mark Twain, when he said in the late nineteenth century, ‘I apologize for the length of my correspondence. Given more time, it would have been shorter.'” 

Kakul Srivastava, the general manager for Flickr, told me that there are three cell phones for every man, woman, and child on the planet. With that kind of technology penetration, you and your company needs to be participating.” 

“Anytime there is a tool that millions of people in one place at one time, all with common interests, are clamoring to use, you, as a businessperson, need to understand it and be a part of it.” 

WordPress Site Launch: Cazzy’s Corner Grill

July 1, 2012 by

We are excited to launch a new site for Cazzy’s Corner Grill, a new restaurant located just below our office! 

This site was developed with WordPress using Custom CSS

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product that has evolved to be used as full content management system and so much more.

By using the WordPress platform and combining it with our focus on user experience we are able to create websites unlike anything else out there.

Tips to Increase Your Twitter Presence

June 28, 2012 by

Calling all Twitter users! Whether you’re new to Twitter and you’re trying to build your follower base or you’re not-so-new to Twitter, if you’re wanting to increase your followers’ engagement, here are 5 simple tips you can use to build your follower foundation. Keep in mind, you can use these tips for your personal Twitter page or your business/brand’s Twitter page. 

1. Personalize Your Page

Take advantage of all the opportunities Twitter provides to personalize your page and have it represent who you are, what you’re interested in, or what you’re looking for. The left side of your Twitter page should be your primary focus. There you can put photos, logos, or contact information. For bigger brands or public figures, validating your account is a good idea. Also, use the “about” section wisely and put together a to-the-point and effective bio. When followers can quickly get a sense of who you are and what you’re about, they’re more likely to follow you. 

2. Ask Interesting Questions and Ask for Help

Create conversation; don’t wait for the conversation to come to you. Your followers are a great resource for feedback and help. If you’re a brand, questions don’t have to necessarily be about your products or services– asking someone’s opinion and making it clear that it’s appreciated goes a long way. Be creative and make it fun! 

3. Re-tweet and Reply (in Moderation)

Re-tweeting (RT) and replying to tweets is an easy and effective way of acknowledging your followers and letting them know you find their tweets valuable and informative. But most of all, this lets them know you appreciate their following. 

However, make sure your re-tweets and replies are balanced. Creating conversation is important, but remember that you don’t want your Twitter feed to turn into a long list of “@reply” posts. If anything, this will decrease your number of followers, because most of them don’t have the patience to look through the conversation to find out what it’s all about. 

4. Post Relevant Updates

By posting relevant and informative information and links, followers will start to consider you as a good source of information and will find it worthwhile to engage with you. 

5. Go Back to the Basics with Follow Friday (#FF)

Putting some time and thought into a #FF post is worthwhile and a great form of engagement. It’s an easy way to give a shout-out to your favorite followers and let them know you acknowledge and like their tweets. It’s also a quick and effective way to make a recommendation to the rest of your followers on who to follow. 

What tips do you use to get the most out of your Twitter account? We’d love for you to share. 

Facebook Finally Lets You Edit Comments

June 22, 2012 by

The horrid mistake when you comment on a friend’s picture and accidentally spell something wrong or, worse, your auto-correct takes control.

So what did you do? The only thing Facebook would let you do was to completely delete your comment and start again. 

But starting this week, the site is now offering you the ability to edit your comment and change the small typo instead of deleting the comment all together. The edit option appears as a small pencil icon on the right side of your comment. Clicking on the pencil will bring up a drop-down menu with the option to edit your comment or delete it. 

The editing ability went live on Thursday evening and will be gradually rolling out to all users over the next few days. 

Has the comment editing system appeared for you yet? 

Facebook Determines World’s Most Social Landmarks

June 21, 2012 by

Facebook has collected data and measured check-ins made on Facebook in 25 cities worldwide to determine the world’s “most social landmarks”. 

Among the number one ranked landmarks across the 25 cities:

– 7 are sports stadiums/arenas
– 6 are public areas: squares/avenues/parks/gardens
– 2 are amusement parks
– 2 are concert arenas
– 2 are shopping-related: shopping centers/malls

The data also shows: 

-Shopping is popular internationally. Malls and outdoor markets appear within the top 10 landmarks for 19 0f 25 cities. 

-Cities with warmer climates had more check-ins to outdoor spots, while cooler climates had more activity in concert halls or bars.

– In summer months, music festivals are top summer check-ins as well as sports venues. 

Below is a map of the most social landmarks around the world. 

The most social landmarks in the U.S.: 

Time Square, New York City

AT&T Park, San Francisco 

Staples Center, Los Angeles 

Wrigley Field, Chicago 

Have you ever checked-in to these most social landmarks in the United States? 

How Facebook Responds to Inappropriate Content

June 19, 2012 by

Ever wonder how Facebook ensures that its more than 900 million users abide by the company’s user policies? This issue requires the work of hundreds of employees. 

Based in Menlo Park, Austin, Dublin, and Hyderabad, these hundreds of employees field user reports of inappropriate posts constantly. 

Reports of inappropriate content, which users submit themselves with just a few clicks, are directed to one of four support teams. 

1. Abusive Content Team: This team handles spam and sexually explicit content. 

2. Safety Team: This team handles threats of vandalism, graphic violence, credible threats of violence, and illegal drug use. 

3. Hate and Harassment Team: This team handles reports of hate speech and harassment. 

4. Access Team: This team handles hacked and impostor accounts. 

If the reported content is found to be a violation of Facebook’s policies, Statement of Rights and Responsibilities, or Community Standards, the content is removed and the publisher is warned. Facebook’s support teams can also block users who post inappropriate content or ban them from certain features.  

Some content on Facebook violates not only the company’s polices, but the law. 

For example, one law enforcement agency discovered photos of a man siphoning gas from a police car on the sight. Others have discovered stolen property, calls for help, and even live-crime updates on Facebook.

When dealing with content such as that, Facebook says it will share reports with law enforcement “when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Statement of Rights and Responsibilities.”

 

Facebook Dominates Social Networking Traffic Worldwide

June 11, 2012 by

According to a new infographic map, Facebook shows a strong hold on traffic to various social sites worldwide. 

Vincenzo Cosenza, an Italian-based social media strategist, has studied the most popular social networks used across the globe and has put together a map to highlight the leading platforms. He posted his findings on his blog.  

Facebook, which has more than 845 monthly active users, is the top-used social networking site in 126 out of 137 countries analyzed, including the U.S., Canada, the U.K., Australia, Japan, Brazil, and India. 

Although Facebook has its roots in the U.S., with 222 million users, Europe is the continent with the most Facebook users, 232 million. 

However, Facebook is not the top player in Russia, China, Vietnam, and Latvia. 

“If we take a look over Facebook’s shoulders we can see the battle for the second position between Twitter and LinkedIn or, especially in Europe, between Badoo and Twitter,” Cosenza noted on his blog.

What do you think? Do you think other social networking sites have the potential to pass Facebook in the future? If so, which sites in which regions?

Facebook Explores Access for Children

June 6, 2012 by

Facebook may be creating a membership option for children under 13, allowing them to access the social site under parental supervision, according to a recent Wall Street Journal article.

The new membership will allow children under 13 to have accounts that will link to their parents. Parents will be able to control who their children add as friends and which apps they use.

“Many recent reports have highlighted just how difficult it is to enforce age restrictions on the Internet, especially when parents want their children to access online content and services,” the statement said. “We are in continuous dialogue with stakeholders, regulators and other policymakers about how best to help parents keep their kids safe in an evolving online environment.”

Even though Facebook currently restricts users under 13, studies have shown that as much as 38% of children on Facebook are under 12. If Facebook does create a membership for children under 13, it could significantly increase its user base of 900 million.

According to the Wall Street Journal, a study sponsored by Microsoft Research released last fall found that 36% of parents were aware that their children joined Facebook before age 13 and that a substantial percentage of those parents helped their kids in the effort.

Given the current issues of cyberbulling and child predators, Facebook will need to be careful as it opens up its doors to young children.

What do you think about Facebook creating a new membership for children under 13? Good or bad? Safe or dangerous?

15 Steps to Superior Support

June 4, 2012 by

Customer service plays a key role in creating or maintaining a reputable business and brand. These 15 Steps to Superior Support, provided by GoSquared, are great to constantly keep in mind when dealing with customers or clients.


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