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The importance of good design and branding

December 12, 2012

A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company’s products, services, and initiatives. —allbusiness.com

The Apple brand is one of the most widely recognized, on a global scale. Their logo is clean, elegant and easily implemented. You may remember a certain point in time when the company began to use the apple logo monochromatically (as opposed to the rainbow stripes), signaling a new era for Apple. Smart branding allowed the company to clearly communicate a change in direction while continuing to build its reputation. The Apple brand is distinctive and delivers a promise: quality of design and ease of use.

We really enjoyed this video post, “How to design like Apple” from onlinemba.com (especially the video and whiteboard technique)! Take a look, then tell us what brands stand out for you.


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