Successful Pinterest Campaign by Kotex

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Kotex, a feminine health and hygiene company, created a low-cost, highly-successful Pinterest campaign. This campaign gave Kotex 2,000 interactions between women and their friends and almost 695,000 impressions. Extremely impressive!

Kotex searched through thousands of women’s Pinterest boards and found 50 women that engage in the social platform regularly and have active followers. Through looking at the 50 womens’ Pinterest boards, Kotex found their interests and inspirations. Knowing this about the women, Kotex created custom gift boxes, investing $50-$100 per box, for each woman and filled the box with items they thought would inspire them.

When the women received the box, almost all 50 of them did as Kotex had planned: the women posted and talked about it online. Kotex then asked the women to take part in the campaign by sharing their stories about the inspiring gifts they received.

This campaign produced thousands of online interactions and impressions and also presented Kotex as a creative and inspirational brand.

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