Benefits of Facebook’s Timeline

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The new Facebook timeline has caused a stir among Facebook users, especially users that are trying to build a brand for their business. Although it will take some getting used to, timeline has perks that are great for businesses.

1. Timeline encourages fresh and active content and conversation.

Timeline now makes business pages look and feel more like personal pages. Instead of just acting as a landing page with default tabs, timeline highlights active content, which is the most effective way to drive new traffic to the store and to the page.

2. Timeline provides a richer opportunity for seller expression.

Timeline gives businesses more space to showcase their brand and products. The most obvious example of this is the cover photo. This is a great opportunity to draw new customers and engage current fans. Also, the old default tabs have been replaced with photos, which is more visually appealing to viewers.

3. Timeline offers deeper engagement insights, tools, and analytics.

The old version of Facebook insights did not deliver users with real-time data. With timeline’s new insights, users can now track how a post is doing within five to ten minutes after posting. Other new tools include: people talking about engagements, friends of fans, reach, and virality. These insights provide users with more tracking tools and instant gratification from posts.

As a business, we are getting used to the new timeline and are appreciating the new changes more and more.

For more information on these benefits, check out Mashable’s article discussing reasons Facebook brand pages are good for businesses.

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2 Responses to “Benefits of Facebook’s Timeline”

  1. findyouajob Says:

    Reblogged this on findyouajob.

  2. Facebook blue | Digitalmilkywa Says:

    […] Benefits of Facebook's Timeline « Blue Media Boutique Blog […]

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