Successful Social Media Contests


Our previous blog post provided tips on how to successfully create a social media contest. Here are a few social media contests that companies implemented that were both highly successful and creative!

1. Citizen Eco-Drive

During the 2011 U.S. Open, Citizen Eco-Drive, a sponsor of the competition, ran contests on Facebook and Twitter offering a free watch to a daily winner. In order to win, people had to follow, like, retweet or answer trivia questions. This contest was successful because of the easy entry, great prize and huge fan engagement.

2. Bing

Bing, a popular search engine, created a jingle contest where users uploaded a video of their “Bing Jingle” for a change to win a prize. This contest was promoted across its social media outlets and resulted in increased engagements and word-of-mouth marketing.

3. Dodge

Dodge recently launched the “Find the Dodge Journey” campaign, which was a real-life scavenger hunt with the prize being a free car. Dodge used YouTube to create viral videos that hyped up the exciting adventure.

4. Basecamp

Basecamp, a web-based project management tool, recently created a “Tell A Friend” contest that offered a discount to new users that signed up through references of a friend. This contest successfully promoted word-of-mouth marketing through friends and co-workers.

5. Carnival Cruise Line

Carnival Cruise Lines recently launched a social media contest asking participants to create a “Didja Ever” list, or a bucket list. By submitting a “Didja Ever” list, participants were entered to win numerous prizes, one being a free trip for two on one of its popular cruise ships, Carnival Magic. This was an extremely successful campaign and helped them gain more than 1 million Facebook likes.

For more successful social media contests, check out Mashable’s article, 10 Companies That Hit the Bullseye With Online Contests. 


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