Launching a Social Media Contest

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In the past, we have created fun Facebook contests for our clients that have successfully increased “likes” and page activity. Something as simple as giving away a gift card or a unique item will generate interest and activity on social media platforms. Mashable’s article on how to successfully launch a social media contest provides great tips and insight. Here are some tips that we have found helpful.

1. Know who the contest is targeting and why.

The first step of creating a contest is understanding your target audience and the objectives you want to come from the contest.

2. Make the contest rules simple.

Be sure that the entry process of the contest is easy to understand. Also, make sure the requirements of the contest are clearly explained and laid out.

3. Continuously communicate.

It is important to continuously communicate to your audience throughout the entire contest. Communication should target both prospective contestants and active participants. You should also communicate to your audience after the contest is over, such as announcing the winner and thanking them for participating.

4. Learn from your experience.

Once the contest has ended, take the time to learn what succeeded and what failed. Use this evaluation as an opportunity to improve your future contests.

These tips, along with experience, will help you start and improve contests for your brand and for your clients.

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