Social Media Campaigns We Love


Over the past year, we have seen thousands of companies, big and small, launch social media campaigns. The great thing about these campaigns is that businesses can have a big idea and launch it with a small marketing budget.

Here are a couple of our favorites over the past year.

1. Kraft Macaroni & Cheese’s Jinx

Last March, Kraft launched a Twitter campaign. Whenever two people tweeted the phrase “mac & cheese,” Kraft sent both people a link saying “Mac & Jinx,” like the childhood game Jinx. The first person to reply back to Kraft got five free boxes of Kraft Mac & Cheese, plus a T-shirt!

This Twitter campaign is a low-cost way to gain potential fans on Twitter. All you have to do is search a term and identify two people who tweet that term at close to the same time. From this, you will gain goodwill, a potential follower and good word-of-mouth buzz.

2. BlueCross BlueShield of Minnesota’s Human Doing

Last year, BlueCross BlueShield of Minnesota launched a campaign, where they put a common man, Scott Jorgenson, in a glass apartment in the Mall of America for a month. To demonstrate the beneficial effects of exercise, Jorgenson was put on a workout plan for that month where he exercised three to five times a day for 10-minute intervals. Not only did the glass apartment generate buzz, BlueCross BlueShield threw in a social media twist: Twitter and Facebook followers dictated the type of exercise for each session through comments and tweets.

This shows how creating an event, especially one that involves social media fans, is a successful alternative to launching an ad campaign. Making social media fans feel important and allowing them to see their influence is a great way to generate buzz on social media platforms.

For more social media campaigns, check out Mashable’s article, 5 Clever Social Media Campaigns To Learn From.


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