Social Media Campaigns We Love

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Over the past year, we have seen thousands of companies, big and small, launch social media campaigns. The great thing about these campaigns is that businesses can have a big idea and launch it with a small marketing budget.

Here are a couple of our favorites over the past year.

1. Kraft Macaroni & Cheese’s Jinx

Last March, Kraft launched a Twitter campaign. Whenever two people tweeted the phrase “mac & cheese,” Kraft sent both people a link saying “Mac & Jinx,” like the childhood game Jinx. The first person to reply back to Kraft got five free boxes of Kraft Mac & Cheese, plus a T-shirt!

This Twitter campaign is a low-cost way to gain potential fans on Twitter. All you have to do is search a term and identify two people who tweet that term at close to the same time. From this, you will gain goodwill, a potential follower and good word-of-mouth buzz.

2. BlueCross BlueShield of Minnesota’s Human Doing

Last year, BlueCross BlueShield of Minnesota launched a campaign, where they put a common man, Scott Jorgenson, in a glass apartment in the Mall of America for a month. To demonstrate the beneficial effects of exercise, Jorgenson was put on a workout plan for that month where he exercised three to five times a day for 10-minute intervals. Not only did the glass apartment generate buzz, BlueCross BlueShield threw in a social media twist: Twitter and Facebook followers dictated the type of exercise for each session through comments and tweets.

This shows how creating an event, especially one that involves social media fans, is a successful alternative to launching an ad campaign. Making social media fans feel important and allowing them to see their influence is a great way to generate buzz on social media platforms.

For more social media campaigns, check out Mashable’s article, 5 Clever Social Media Campaigns To Learn From.

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