Get LinkedIn for business

by

I’m getting more and more questions from clients about the value of LinkedIn, so perfect timing for this Mashable post that hit my inbox this morning. I, personally, am not as active in LinkedIn as I am in Facebook on a daily basis, but I absolutely see its value. I’ve connected with several business professionals in my industry and the groups I subscribe to provide a fantastic networking space online. And, unfounded or not, I do believe people take me and my business more seriously in the LinkedIn space. Here’s what Mashable reports:

LinkedIn recently passed 100 million users, meaning its population is bigger than most countries. But what kind of country would LinkedInLand be? An old, rich, well-educated one.

According to the infographic below, created by Online MBA, 68% of LinkedIn users are 35 or older, 74% have a college degree or better and 39% make more than $100,000 a year. As those stats illustrate, although LinkedIn may not have the buzz of Facebook or Twitter right now, it has an enviable demographic base. The company also is profitable, fast-growing and expanding into new lines of business like news aggregation. As LinkedIn prepares to go public this year, here’s an overview of the phenomenon that Reid Hoffman created 8 years ago.

Bookmark and Share

Advertisements

Tags: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: