Seth Godin’s ‘Five Rules for your About Page’

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Five rules for your About page

When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance.

Here are some helpful guidelines (okay, they’re actually imperatives):

1. Don’t use meaningless jargon:

… is a recognized provider of result-based online and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients, … is committed to the ongoing mastery of the latest online platforms – and to providing continuously enhanced aggregation and optimization options.

2. Don’t use a stock photo of someone who isn’t you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better. 3. Make it easy to contact you. Don’t give a contact address or number that doesn’t work. 4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates. 5. Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they’re both interesting and true.

http://sethgodin.typepad.com/

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