‘Swagger Wagon’ – Toyota Sienna’s video marketing

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What do you get when you combine two great actors playing the most confident parents on the planet, the 2011 Toyota Sienna and a little rap music? A great ad campaign featuring how to bring cool back to the burbs.


Toyota’s series of commercials is aimed at Gen-X-ers who are transitioning from bar-hopping twenty-somethings into settled-down soccer moms and dads (and, frankly, ‘awesome parents’).
The videos are directed by Jody Hill and feature Brian Huskey and Rachael Drummond. We can’t get enough of this hilarious duo. Visit the Sienna YouTube Channel to view all the videos.

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