Take my Pradas and chocolate, but not my social networks

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In a research study and report by ShesConnected Multimedia, it was found that more than one-third (36%) of online US and Canadian women would give up chocolate, their Pradas or their mothers-in-law before they gave up their social networks. (However, only half would be willing to pay subscription fees to continue using such networks.)

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The study, “The Power of Social Networking for Women,” found that 53% of online women use social networks at least weekly, and that social-networking women – most of whom are highly engaged and comfortable with technology – are one of the fastest growing segments on social networking sites.

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Though it is unsurprising that Facebook, LinkedIn and Twitter are the most popular social networks for women, ShesConnected reported that they were surprised by the fact that a large number of women are using such sites to network, market and otherwise promote their businesses.

The top five reasons women belong to social networks:

  • To network professionally
  • To stay up-to-date with friends
  • To stay up-to-date with groups they belong to
  • To promote their business.
  • To research products or services

The most popular social networking activities for women:

  • Viewing video
  • Reading blogs
  • Posting photos
  • Writing in blogs
  • Posting comments

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“Women using Social Networks are finding such high utility in these sites that they are becoming a central component of their lives online,” the firm said in a press release, adding that “marketers need to focus on how best to provide value to the community,” ShesConnected noted following the study.

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