The Tipping Point podcast: Telling stories that sell


This podcast from The Tipping Point explores storytelling and how it impacts sales.

Topics covered in the podcast:

  • Andrew Davis talks to Stuffed Robots — with analysis from David Meerman Scott (someone I follow religiously)
  • Jim Cosco interviews Don Connelly about stories and salesmanship
  • Some hilarious Amazon reviews; a new kind of storytelling
  • Jim Cosco explores Airborne and the power of perceived authority and stories

My favorite part of the podcast is the Stuffed Robots piece. The Stuffed Robot project was helped along by the entrepreneurship program at Wake Forest. And being an alumni of Wake, I, of course, want to give them props!

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