Weight Watchers uses social media to fight hunger

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Weight Watchers has set out to help the fight against hunger through their Lose-A-Palooza event on September 15th, 2009. This ‘one-day online social media event’ hopes to raise awareness for their Lose For Good™ campaign.

‘For every accepted mention or acknowledgment of “Lose For Good” made on September 15 via blogs, Twitter, Facebook and MySpace, Weight Watchers will make an additional donation—up to $25,000—for just one day of social media activity.  This donation is on top of the $1 million Weight Watchers is hoping to donate to Share Our Strength and Action Against Hunger as part of the 2009 Lose For Good campaign.’

This is the second year of the campaign, which promotes healthy living and the fight against hunger. Last year, 4 million pounds were lost by Weight Watchers members and online subscribers, 1.5 million pounds of food were donated by members, and $1 million was donated by Weight Watchers to Share Our Strength and Action Against Hunger.

This is a great example of a company using social media to get people involved with their brand and a great cause. Go to the official Lose For Good and Lose-A-Palooza websites for full details.

Lose_a_Palooza

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3 Responses to “Weight Watchers uses social media to fight hunger”

  1. Today is Lose-A-Palooza!! « Blue Media Boutique Blog Says:

    […] our post on this great cause for more information, check out the Lose for Good website, and get tweeting, […]

  2. Today is Lose-A-Palooza!! | Efficience Says:

    […] our post on this great cause for more information, check out the Lose for Good website, and get tweeting, […]

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