What are people saying about you online?

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Have you ever wondered what is being said about you or your business online? Google Alert and Tweetbeep are tools you can employ to monitor what’s being said about your company, brand or name.

iGoogle is a dashboard you can personalize with widgets and feeds, including Google Alert. This alert service watches blogs and websites and will notify you when anyone mentions a word you have input.

Tweetbeep is one of the existing Twitter monitoring services. This tool can be set up as an alert or to send you an email each day with every mention of you or your brand.

Although it may seem like something you would rather be in the dark on, it’s important to be aware of the things the online community is saying about you, your company or your brand. With this information, you can correctly deal with the negative or positive feedback.

Johnson and Johnson recently discovered the power of social media backlash after releasing an ad that outraged mothers. Read this article to get the full story of the Motrin Moms.

For instructions on setting up Google Alert and more information on monitoring, check out this Spark Plug article.

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