The future of interactive marketing

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As more and more companies consider online marketing initiatives, it’s not surprising to come across statistics like this from 77 Agency:

“One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strategy, you can significantly boost the effectiveness of your campaign and gain valuable selling time.

As a result, an increasing number of businesses are venturing out into the realm of social media and the recent numbers unveiled by Forrester Research give evidence to this.

The US Interactive Marketing Forecast 2009 to 2014 predicts that social media spend will increase to $3bn in five years time, but prior to that, it will be hitting $716m before the end of this year.”

It’s a matter of staying ahead of the curve and adapting to the needs of your customers. Technology today makes marketing more and more challenging, but it also opens up a world of opportunity for those who are aware and innovative.

Intelligence and strategy will yield poignant and effective results, as sites like Facebook and MySpace continue to harness a vast number of worldwide users, allowing businesses immediate access to broad consumer bases.

Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore)
1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. WordPress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
16. Scribd (23 million)
17. Lycos Tripod (23 million)
18. Tagged (22 million)
19. imeem (22 million)
20. Netlog (21 million)

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