What is social media?


“Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.” —Wikipedia

A friend emailed me today and asked, “Am I missing out if don’t Tweet?”. And I replied by telling him that unless he had relevant content to share with his audience, it probably wasn’t worth his time…or theirs.

Social media is not just a contest to figure out how many friends you can make or Tweet followers you can grab. Social media is about sharing your content with an audience, engaging that audience and eventually, building a strong relationship with that audience based on your expertise.

Tippingpoint Labs has a social media model with content at its core: create, share, engage. Their advice:

“Create first, engage last. The typical approach is backwards. Creating content needs to come first. This is where your value offering is. This is the foundation for engagement. Because at the end of the day, what your customers want to be engaging with is your content.”

The old adage “If you build it, they will come” doesn’t apply to social media. You have to work at it every day. Study your audience, figure out what they need, create relevant content, and then share it.

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5 Responses to “What is social media?”

  1. BenW Says:

    I agree wholeheartedly, Tori. Content, content, content. I like nice looking sites, but if there’s not a steady stream of fresh, inviting material there’s no reason to go back. This is especially true in music (my world). Don’t give me some slow flash animation with no insight or no personal touch from the artist. We don’t need a billboard, we need interaction and unique creations.

  2. torirose Says:

    I agree. And musicians typically have some of the richest content to share. Put it out their and let your audience engage with it…let them get to know you through your work. From there, they will become true fans.

  3. Andrew Davis Says:

    Thanks so much for quoting us here. Looks like you guys have the right philosophy!
    Have a great weekend!

  4. Andrew Davis Says:

    I’m so glad to hear it!
    Let me know if there’s anything you think we should be writing about. Your feedback is much appreciated.

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