Success on YouTube

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After a negative reaction by viewers, Microsoft pulled their IE8 projectile vomiting YouTube video, but not before it was shared by thousands.

It falls in line behind the “Bare essentials of safety from Air New Zealand” and the “Evian roller babies US” viral videos (below). And now with YouTube offering outbound links (like http://www.evianliveyoung.com for Evian and http://www.nothingtohide.co.nz for Air New Zealand), the value of these campaigns seems limitless.

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